13-Foot-Long Bus Stop Ads Highlight Experience of Long Covid
Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K.
Titled “The Longest Ad,” the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both overflow beyond the framing and onto the sidewalk to be noticed by the public.
The campaign was created by The Leith Agency, which claims that it’s one of the longest copy ads ever written.
#paywall-subscribe { margin:0; padding: 1rem 2.4rem; } #paywall-subscribe .holder { background-color:#eee; border:15px solid #f2f2f2; padding:30px; margin:0 auto!important; text-align:center; } #paywall-subscribe a.underline { color:#000; text-decoration:underline; } #paywall-subscribe img { margin-bottom:10px; width: 140px!important; height: auto!important; } #paywall-subscribe h3 { font-weight:bold; font-size:16px; text-transform:uppercase; width:80%; margin:0 auto; margin-bottom:20px; text-align:center; } #paywall-subscribe h3 span { display:block; font-size:14px; } #paywall-subscribe h2 { font-weight:800; font-size:24px; text-transform:uppercase; } #paywall-subscribe p { font-size: 16px; color:#000; padding: 0; } #paywall-subscribe .cta { margin-top:20px; margin-bottom:10px; font-size:14px; text-transform:capitalize; color: #fff; background-color: #E50000; border:none; padding:12px 28px; text-decoration:none; -webkit-transition: .3s ease; -moz-transition: .3s ease; -o-transition: .3s ease; -ms-transition: .3s ease; transition: .3s ease; } #paywall-subscribe .cta:hover { color: #fff; background-color: #181818; transform: scale(1.02); } #paywall-subscribe .already-a-member { font-size:14px; } @media (max-width: 1024px) { #paywall-subscribe .holder { border:12px solid #f2f2f2; padding:25px; } #paywall-subscribe img { width: 120px!important; } } @media (max-width: 768px) { #paywall-subscribe .holder { border:10px solid #f2f2f2; padding:20px; } #paywall-subscribe img { width: 100px!important; } #paywall-subscribe h3 { font-size:14px; } #paywall-subscribe h3 span { font-size:12px; } #paywall-subscribe h2 { font-size:18px; } #paywall-subscribe p { font-size:14px; } #paywall-subscribe .cta { font-size:12px; padding:10px 24px; } #paywall-subscribe .already-a-member { font-size:11px; } }
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https://www.adweek.com/creativity/13-foot-long-bus-stop-ads-highlight-experience-of-long-covid/