2025 Media Agency of the Year Now Open for Entries

ADWEEK opened the 2025 Media Agency of the Year Awards for entry.

The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying,

Nominations are due Dec. 23, 2024.

Media agencies can apply for recognition in three categories:

Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years ago, whether independent or within a holding company network. It also welcomes older agencies to apply, provided that within the past five years, they’ve launched media practices with demonstrated business impact.

Global: Competitive candidates will have demonstrated excellence managing media at scale across all geographic regions. Those without a presence in every region may still apply, but they must draw a significant portion of billing from work done outside of the U.S.

U.S.: Media agencies with a significant presence in the U.S. market may apply. This category is the most competitive of the three, given the large contribution of the U.S. to the advertising economy relative to other geographies. Impressive candidates are industry disruptors with stellar new business records, compelling work, and demonstrated commitments to social good.

Last year’s winners included Mediahub for U.S. Agency of the Year; PHD for Global Agency of the Year; and Exverus Media as Breakthrough Media Agency of the Year.  

Rules and considerations

Holding company agencies may not submit applications for their consolidated media group. ADWEEK intends for the awards process to be fair and unbiased for independent agencies and holding company subsidiaries alike. Group-level applicants present consolidated offerings that cannot be reasonably compared with individual agencies’ business models.

Agency applicants must answer every question thoroughly. Past winners provided comprehensive answers to ADWEEK’s questions.

Go beyond new business and awards. This year, ADWEEK will strongly consider agencies that can prove they’ve invested in these vital categories: diversity and inclusion; employee satisfaction; sustainable business practices; and emerging technology, including artificial intelligence.

Applying is free. This award is not a pay-to-play opportunity. We consider all applicants equally.

ADWEEK will notify the winners by late January, and publicly reveal them in its March 2025 print issue.

Apply by Dec. 23 to be considered for ADWEEK’s 2025 Media Agency of the Year awards.

If you have questions, please reach out to Alison Weissbrot or Alexia Marrache.