3 Ways the Swedish Concept of Lagom Will Revolutionize Your Creative Agency

Last year, Sweden again emerged as a leader in the Global Innovation Index. So, what does Sweden know that the rest of the world doesn’t? One possible answer is a single word: lagom. The concept of lagom has influenced Swedish culture for centuries. But for marketers, lagom provides the key to unlocking innovation through agile… https://www.adweek.com/creativity/3-ways-the-swedish-concept-of-lagom-will-revolutionize-your-creative-agency/