Hoover is no stranger to controversy. Last year, she announced the planned release of a coloring book based on It Ends With Us, then canceled the project following backlash from readers who called out her lack of sensitivity in creating a childlike product based on a dark tale of abuse.

The media is also responsible for reporting leading up to the film, not only to care about what Lively was wearing but also to ask the right questions at press junkets and premieres. Only after the very vocal online backlash are we seeing publications add trigger disclaimers and include the National Domestic Violence Hotline in their pieces covering the film and its associated drama.

As one of my colleagues said: The subject matter of domestic violence should never take a back seat to consumerism and cross-promotion.