5 Ways Apple’s Marketing Evolved in the Tim Cook Era

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When Tim Cook took over as CEO of Apple in 2011, many questioned whether he could fill the very big shoes of co-founder Steve Jobs.

Jobs was not only a visionary entrepreneur and tech revolutionary, but also a master marketer. Through his close collaboration with legendary creative leader Lee Clow — who established Apple’s dedicated agency TBWA\Media Arts Lab (MAL) in 2006 — Jobs helped shape the brand’s iconic advertising. 

Cook, by contrast, was seen as a more reserved, operations-focused leader. Yet under his tenure, Apple’s marketing evolved into more values-driven, human-centric, and globally-minded storytelling.

In 2016, he appointed former advertising executive Tor Myhren as vp of marketing communications, who continues to oversee Apple’s global marketing with MAL. 

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1.2em}.zephr-form-addon-line.svelte-3s0tux{display:flex;padding-top:1em;padding-bottom:1em;margin-left:1.2em}.zephr-form-summary-prorate-disclaimer.svelte-3s0tux{padding-top:0.25em;padding-left:1em;color:var(--zephr-color-text-tinted)}.zephr-form-summary-charge-description.svelte-3s0tux{color:var(--zephr-color-text-tinted)}.zephr-form-charge-line.svelte-3s0tux{display:flex;padding-top:1em;margin-left:1.2em;padding-left:1em}.zephr-form-summary-line-right.svelte-3s0tux{margin-left:auto;margin-right:1.5em;text-align:right}.zephr-form-summary-line-left.svelte-3s0tux{margin-left:10px}.zephr-form-summary-promo-middle.svelte-3s0tux{position:relative;top:calc(var(--zephr-input-height) * 0.5px)}.zephr-form-summary.svelte-3s0tux{border:var(--zf-payment-summary-border);border-radius:var(--zf-payment-summary-borderRadius);padding-top:1em;padding-bottom:1em;font-size:var(--zf-payment-summary-fontSize);margin-top:1.5em;margin-bottom:1.5em;color:var(--zf-payment-summary-color);background-color:var(--zf-payment-summary-bgColor)}.zephr-form-summary.svelte-3s0tux:first-child{margin-top:0}.zephr-form-summary-title.svelte-3s0tux{margin-bottom:1em;margin-left:1.2em}.zephr-form-summary-price-line.svelte-3s0tux{font-weight:bold;padding-left:1em;padding-top:1em}.zephr-form-summary-line.svelte-3s0tux{display:flex}.zephr-form-summary-price-line-upper.svelte-3s0tux{border-top:var(--zf-payment-summary-border);margin-top:1em}.zephr-form-summary-line-title.svelte-3s0tux{flex:0 0 65%;margin-left:1.2em}.zephr-form-summary-line-price.svelte-3s0tux{flex:1;text-align:right;margin-right:1.5em}.zephr-form-discount-line.svelte-3s0tux{display:flex;justify-content:space-between;margin:0.5em 0;margin-left:1.2em} .zephr-form-divider-container.svelte-svq2r5{display:flex;align-items:center;justify-content:center;margin:1.5em 0}.zephr-form-divider-line.svelte-svq2r5{height:1px;width:50%;margin:0 5px;background-color:var(--zephr-color-text-tinted)}.zephr-form-divider-line-complete.svelte-svq2r5{height:1px;width:100%;margin:0 5px;background-color:var(--zephr-color-text-tinted)}.zephr-form-divider-text.svelte-svq2r5{margin:0 12px;color:var(--zephr-color-text-main);font-size:var(--zf-info-fontSize);white-space:nowrap} .zephr-form-login-link.svelte-1bpa3mq.svelte-1bpa3mq{margin-top:1em;margin-bottom:1em;text-align:center}.zephr-form-login-link.svelte-1bpa3mq>a.svelte-1bpa3mq{color:var(--zf-link-color);margin-left:0.25em} .zephr-form-account-code-container.svelte-ctt9he{margin-top:1.5em} .zephr-form-invitation-container.svelte-yy7ok3{border:1px solid;margin:1.5em 0;padding:20px;color:var(--zephr-color-text-main)}.zephr-form-invitation-title.svelte-yy7ok3{margin-bottom:20px;font-weight:bold;align-items:center}.zephr-form-invitation-input-container.svelte-yy7ok3{flex-grow:1}.zephr-form-invitation-success-message.svelte-yy7ok3{margin-top:0.5em} .subscription-option-product-label{margin-bottom:5px;margin-top:0}.subscription-option-wrapper.svelte-1ecrab7{display:flex;flex:1 0 28%;width:100%;max-width:400px}.subscription-option-wrapper.svelte-1ecrab7:only-child{max-width:325px}.subscription-option-box{display:flex;flex-direction:column;flex:1 1 0;width:0}.info-row.svelte-1ecrab7{margin-top:7px;margin-bottom:7px}.info-label.svelte-1ecrab7{display:inline;margin-right:10px}.info.svelte-1ecrab7{display:inline}hr.svelte-1ecrab7{border-width:1px 0px 0px;margin:5px 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0px;border-color:var(--zephr-color-background-tinted)}.inactive.svelte-1wg9q7{text-decoration:line-through}h3.svelte-1wg9q7{margin:0 0 20px}.inner-box.svelte-1wg9q7{display:flex;flex-direction:column;flex-grow:1;padding:30px 20px;margin:0 10px;overflow:hidden;min-width:300px} .zephr-form-tablink.svelte-ky9lgg{display:flex;align-items:center;cursor:pointer;justify-content:space-between;text-decoration:none;color:var(--zephr-color-text-main);font-weight:590;padding:var(--zf-list-subscriptions-section-padding);border-bottom:1px solid var(--zephr-color-background-tinted)}.zephr-form-tablink.svelte-ky9lgg:hover{text-decoration:underline}.zephr-form-tablink.svelte-ky9lgg:last-child{border-bottom:none } .zephr-subscription-list-box-item.svelte-h57nmp.svelte-h57nmp{color:var(--zephr-color-text-main);max-width:var(--zf-list-subscriptions-container-maxWidth);border-radius:var(--zf-list-subscriptions-container-borderRadius);border:var(--zf-list-subscriptions-container-border);padding:var(--zf-list-subscriptions-container-padding)}.zephr-inner-box.svelte-h57nmp.svelte-h57nmp{display:flex;flex-direction:column;flex-grow:1}.zephr-box-item-information.svelte-h57nmp.svelte-h57nmp{font-size:var(--zf-list-subscriptions-info-fontSize);color:var(--zephr-color-text-tinted);margin-top:8px}.zephr-section.svelte-h57nmp.svelte-h57nmp{padding:var(--zf-list-subscriptions-section-padding);border-bottom:1px solid var(--zephr-color-background-tinted);gap:8px}.zephr-section.svelte-h57nmp.svelte-h57nmp:first-child{padding-top:0;border-bottom:none }.zephr-section.svelte-h57nmp.svelte-h57nmp:last-child{border-bottom:none }.zephr-section.svelte-h57nmp span.svelte-h57nmp{font-weight:590}.zephr-section.svelte-h57nmp h2.svelte-h57nmp{margin:0} .subscriptions-list-container.svelte-2hm0a{margin-top:40px;display:flex;flex-direction:column;gap:40px} .past-subscriptions-link-wrapper.svelte-1gacumx{margin:10px 0} .event-link-wrapper{margin-top:10px}.float-right.svelte-12vtv9v{float:right;margin-top:calc(var(--zephr-input-height) * -1px + 5px)} .bold-label.svelte-121zkre label{font-weight:bold}.read-only-input.svelte-121zkre{border:none;background:none;color:#333;cursor:default;outline:none;flex-grow:1;margin-right:10px;margin-top:15px}.zephr-form-relative-container.svelte-121zkre{display:flex;align-items:center;justify-content:space-between;width:100%}.update-link{white-space:nowrap;text-decoration:none;font-size:0.75em} .bold-label.svelte-121zkre label{font-weight:bold}.read-only-input.svelte-121zkre{border:none;background:none;color:#333;cursor:default;outline:none;flex-grow:1;margin-right:10px;margin-top:15px}.zephr-form-relative-container.svelte-121zkre{display:flex;align-items:center;justify-content:space-between;width:100%}.update-link{white-space:nowrap;text-decoration:none;font-size:0.75em} .zephr-form-ro-attribute{display:flex;align-items:center;height:50px;justify-content:flex-start}.zephr-form-ro-attribute-label{margin-right:10px;&:after { content: ": "; }} hr.svelte-4jb3ht{border-width:1px 0px 0px;margin:20px 0px;border-color:var(--zephr-color-background-tinted)}.session-container.svelte-4jb3ht{padding:15px;display:flex;flex-direction:column}.device-title.svelte-4jb3ht{font-weight:bold;font-size:1.2em;margin-bottom:10px}.current-device.svelte-4jb3ht{color:#777;font-size:0.9em;margin-left:10px}.login-time.svelte-4jb3ht,.browser.svelte-4jb3ht,.country.svelte-4jb3ht{margin-bottom:10px;font-size:0.9em} .sign-out-all.svelte-1gdzu2p{color:#0073e6;cursor:pointer;font-size:1em;margin:20px 0;text-align:center}.sign-out-all.svelte-1gdzu2p:hover{text-decoration:underline} .table.svelte-15e6uru.svelte-15e6uru{display:grid;grid-template-columns:0.7fr 1.4fr 1fr 0.6fr}.table-head.svelte-15e6uru.svelte-15e6uru{display:contents}.table-row.svelte-15e6uru.svelte-15e6uru{display:contents}.table-head.svelte-15e6uru>div.svelte-15e6uru{font-size:13px;padding:13px 10px 10px;border-bottom:1px solid var(--zephr-color-background-tinted)}.table-row.svelte-15e6uru>div.svelte-15e6uru{font-size:var(--zf-info-fontSize);height:60px;padding:0 10px;border-bottom:1px solid var(--zephr-color-background-tinted);display:flex;align-items:center}.table-head.svelte-15e6uru>div.svelte-15e6uru:first-child,.table-row.svelte-15e6uru>div.svelte-15e6uru:first-child{padding-left:0}.table-head.svelte-15e6uru>div.svelte-15e6uru:last-child,.table-row.svelte-15e6uru>div.svelte-15e6uru:last-child{padding-right:0}.taxes.svelte-15e6uru.svelte-15e6uru{color:var(--zephr-color-background-tinted);white-space:pre;font-size:small} .zephr-form-button-group.svelte-s116f2{display:flex;flex-direction:row;gap:12px;margin-top:20px}.zephr-form-back-button.svelte-s116f2{padding:0 20px;border-radius:calc(var(--zephr-button-borderRadius) * 1px);border-style:solid;border-width:calc(var(--zephr-button-borderWidth) * 1px);border-color:var(--zephr-color-action-main);display:flex;justify-content:center;align-items:center;width:100%;background-color:var(--zephr-color-action-main);color:var(--zf-button-color);cursor:pointer}.zephr-form-continue-button.svelte-s116f2{padding:0 20px;border-radius:calc(var(--zephr-button-borderRadius) * 1px);border-style:solid;border-width:calc(var(--zephr-button-borderWidth) * 1px);border-color:var(--zephr-color-action-main);display:flex;justify-content:center;align-items:center;width:100%;background-color:var(--zf-button-color);color:var(--zephr-color-action-main);cursor:pointer}.zephr-form-back-button.svelte-s116f2:hover{background-color:var(--zephr-color-action-tinted);border-color:var(--zephr-color-action-tinted)}.zephr-form-continue-button.svelte-s116f2:hover{background-color:var(--zephr-color-action-tinted);border-color:var(--zephr-color-action-tinted);color:var(--zf-button-color)}.zephr-form-back-button.svelte-s116f2:not(inputHeight){height:calc(var(--zephr-button-height) * 1px)}.zephr-form-continue-button.svelte-s116f2:not(inputHeight){height:calc(var(--zephr-button-height) * 1px)} .zephr-form-button.svelte-16hrghb{padding:0 20px;text-decoration:none;text-transform:capitalize;border-radius:calc(var(--zephr-button-borderRadius) * 1px);font-size:var(--zf-button-fontSize);font-weight:normal;cursor:pointer;border-style:solid;border-width:calc(var(--zephr-button-borderWidth) * 1px);border-color:var(--zephr-color-action-tinted);transition:backdrop-filter 0.2s, background-color 0.2s;display:flex;justify-content:center;align-items:center;width:100%;background-color:var(--zephr-color-action-main);color:var(--zf-button-color);position:relative;overflow:hidden;height:calc(var(--zephr-button-height) * 1px)}.zephr-form-button.svelte-16hrghb:hover{background-color:var(--zephr-color-action-tinted);border-color:var(--zephr-color-action-tinted);color:var(--zf-button-color)}.zephr-form-button-top-margin.svelte-16hrghb{margin-top:20px} .recipient-name-section.svelte-wt5yoy{margin-top:1rem;margin-bottom:1rem}.field.svelte-wt5yoy{margin-bottom:0.5rem}label.svelte-wt5yoy{display:block;margin-bottom:0.5rem;color:var(--zephr-color-text-tinted);padding:0.5rem;border:calc(var(--zephr-input-borderWidth) * 1px) solid var(--zephr-input-borderColor);border-radius:calc(var(--zephr-input-borderRadius) * 1px);background-color:var(--zf-input-bgColor);color:var(--zephr-color-text-main);border-color:var(--zephr-color-action-main)}.error.svelte-wt5yoy{border-color:var(--zephr-color-warning-main) !important}.error-text.svelte-wt5yoy{color:var(--zephr-color-warning-main);font-size:0.875em;margin-top:0.25rem;font-family:var(--zf-root-fontFamily)} .recipient-email-section.svelte-17rjebp{margin-bottom:1rem}.field.svelte-17rjebp{margin-bottom:0.5rem}label.svelte-17rjebp{display:block;margin-bottom:0.5rem;color:var(--zephr-color-text-tinted);padding:0.5rem;border:calc(var(--zephr-input-borderWidth) * 1px) solid var(--zephr-input-borderColor);border-radius:calc(var(--zephr-input-borderRadius) * 1px);background-color:var(--zf-input-bgColor);color:var(--zephr-color-text-main);border-color:var(--zephr-color-action-main)}.error.svelte-17rjebp{border-color:var(--zephr-color-warning-main) !important}.error-text.svelte-17rjebp{color:var(--zephr-color-warning-main);font-size:0.875em;margin-top:0.25rem;font-family:var(--zf-root-fontFamily)} .recipient-address-section.svelte-hqngij{margin-bottom:1rem}.address-main-label.svelte-hqngij{display:block;margin-bottom:0.75rem;color:var(--zephr-color-text-tinted);font-weight:600}.address-fields.svelte-hqngij{display:grid;grid-template-columns:repeat(2, 1fr);gap:1rem}.full-width.svelte-hqngij{grid-column:1 / -1}.field.svelte-hqngij{margin-bottom:0.5rem}label.svelte-hqngij{display:block;margin-bottom:0.5rem;color:var(--zephr-color-text-tinted);padding:0.5rem;border:calc(var(--zephr-input-borderWidth) * 1px) solid var(--zephr-input-borderColor);border-radius:calc(var(--zephr-input-borderRadius) * 1px);background-color:var(--zf-input-bgColor);color:var(--zephr-color-text-main);border-color:var(--zephr-color-action-main)}.error-text.svelte-hqngij{color:var(--zephr-color-warning-main);font-size:0.875em;margin-top:0.25rem;font-family:var(--zf-root-fontFamily)}@media(max-width: 640px){.address-fields.svelte-hqngij{grid-template-columns:1fr}} .recipient-message-section.svelte-90amkz{margin-top:1rem;margin-bottom:1rem}.field.svelte-90amkz{margin-bottom:0.5rem}label.svelte-90amkz{display:block;margin-bottom:0.5rem;color:var(--zephr-color-text-tinted);min-height:100px;resize:vertical;padding:0.5rem;border:calc(var(--zephr-input-borderWidth) * 1px) solid var(--zephr-input-borderColor);border-radius:calc(var(--zephr-input-borderRadius) * 1px);background-color:var(--zf-input-bgColor);color:var(--zephr-color-text-main);border-color:var(--zephr-color-action-main)} .zephr-form-input-wrapper.svelte-1wfl3xs{display:flex;flex-direction:column;margin-bottom:16px;width:100%}label.svelte-1wfl3xs{margin-bottom:8px;font-weight:500}input.svelte-1wfl3xs{padding:12px;border-radius:var(--input-border-radius, 4px);border:var(--input-border-width, 1px) solid var(--input-border-color, #ccc);font-size:16px;height:var(--input-height, 50px);box-sizing:border-box}input.svelte-1wfl3xs:focus{outline:none;border-color:var(--color-action-main, #006EDB)}input.error.svelte-1wfl3xs{border-color:var(--color-warning-main, #D90B00)}.error-message.svelte-1wfl3xs{color:var(--color-warning-main, #D90B00);font-size:14px;margin-top:4px}.required.svelte-1wfl3xs{color:var(--color-warning-main, #D90B00)} .zephr-form-max-width{max-width:var(--zf-container-maxWidth);margin:auto}.zephr-form-content.svelte-cde0t0{padding:var(--zf-container-padding);background-color:var(--zf-container-bgColor);border:var(--zf-container-border);border-radius:var(--zf-container-borderRadius)}.zephr-payment-options-content.svelte-cde0t0{background-color:transparent;border:none;border-radius:0}.close-button-container.svelte-cde0t0{text-align:right;width:100%;margin-bottom:15px}.close-button.svelte-cde0t0{cursor:pointer;display:inline;padding:7px;min-width:32px;min-height:32px;border-radius:16px;margin:1px}.loading-placeholder.svelte-cde0t0{display:flex;justify-content:center;align-items:center;min-height:200px} .zephr-form{--zf-root-fontSize:16px;--zf-root-fontFamily:var(--zephr-typography-body-font), var(--zephr-typography-body-fallbackFont);--zf-container-maxWidth:440px;--zf-container-padding:20px;--zf-container-margin:20px auto;--zf-container-border:none;--zf-container-borderRadius:calc(var(--zephr-input-borderRadius) * 1px);--zf-container-color:var(--zephr-color-text-main);--zf-container-bgColor:var(--zephr-color-background-main, transparent);--zf-info-fontSize:14px;--zf-subtext-fontSize:12px;--zf-link-color:#6ba5e9;--zf-input-fontSize:var(--zf-root-fontSize);--zf-input-bgColor:var(--zephr-color-background-main, transparent);--zf-button-fontSize:calc(var(--zephr-button-fontSize, 16) * 1px);--zf-button-color:#fff;--zf-password-valid-color:#7bcb7f;--zf-password-invalid-color:#c4c4c4;--zf-payment-options-fontSize:var(--zf-subtext-fontSize);--zf-payment-options-color:var(--zephr-color-text-main);--zf-payment-options-bgColor:var(--zf-container-bgColor);--zf-payment-options-border:calc(var(--zephr-input-borderWidth) * 1px) solid var(--zephr-input-borderColor);--zf-payment-options-borderRadius:calc(var(--zephr-input-borderRadius) * 1px);--zf-payment-options-highlighted-color:var(--zephr-color-text-main);--zf-payment-options-highlighted-bgColor:var(--zephr-color-accent-main);--zf-payment-summary-fontSize:var(--zf-subtext-fontSize);--zf-payment-summary-color:var(--zephr-color-text-main);--zf-payment-summary-bgColor:var(--zf-input-bgColor);--zf-payment-summary-border:calc(var(--zephr-input-borderWidth) * 1px) solid var(--zephr-input-borderColor);--zf-payment-summary-borderRadius:calc(var(--zephr-input-borderRadius) * 1px);--zf-list-subscriptions-container-maxWidth:630px;--zf-list-subscriptions-container-padding:24px;--zf-list-subscriptions-section-padding:16px 0px;--zf-list-subscriptions-container-border:calc(var(--zephr-input-borderWidth) * 1px) solid var(--zephr-input-borderColor);--zf-list-subscriptions-container-borderRadius:calc(var(--zephr-input-borderRadius) * 1px);--zf-list-subscriptions-info-fontSize:var(--zf-info-fontSize)}.zephr-form.svelte-jjl1p8{color:var(--zf-container-color);margin:var(--zf-container-margin);font-size:var(--zf-root-fontSize);overflow:visible;font-size:var(--zf-root-fontSize, unset);line-height:unset;margin:unset;padding:unset;border:unset;background:unset;&:hover, &:focus-visible { border: unset; background: unset; }}.zephr-form-disabled-div{pointer-events:none;opacity:0.8}.zephr-form-relative-container{position:relative}.zephr-form-flex-container{display:flex}.zephr-form-input-inner-button{cursor:pointer;position:absolute;top:50%;transform:translateY(-50%);right:5px;padding:10px 5px}.zephr-form-input-inner-text{color:var(--zephr-color-text-main);font-size:var(--zf-subtext-fontSize);font-weight:bold;font-family:var(--zf-root-fontFamily)} /* === FORM CARD CONTAINER === */ .zephr-form-max-width, .zephr-payment-form-max-width { background-color: #f9f9fb !important; padding: 32px !important; border-radius: 31px !important; border: 2px solid #e5e5e5 !important; max-width: 600px !important; margin: 0 auto !important; } .zephr-form-login-link { margin: 0!important; } .zephr-form-checkmark { border-radius: 0px !important; border: 2px solid #e5e5e5 !important; } /* === FORM LAYOUT === */ .zephr-form-content { display: flex !important; flex-direction: column !important; gap: 1rem !important; margin: 0!important; background-color: var(--bs-body-bg) !important; } .zephr-form form { background-color: var(--bs-body-bg) !important; } /* === INPUT STYLING === */ .zephr-form-input, .zephr-form input[type="email"], .zephr-form input[type="text"], .zephr-form input[type="password"], .zephr-form input[type="number"], .zephr-form input[type="tel"], .zephr-form input[type="url"], .zephr-form textarea { border-radius: 0 !important; border: 1px solid #ddd !important; font-size: 16px !important; padding: 12px 16px !important; width: 100% !important; background-color: #fff !important; box-shadow: none !important; } /* === INPUT FOCUS === */ .zephr-form input:focus, .zephr-form textarea:focus { outline: none !important; border-color: #000 !important; box-shadow: none !important; } /* === LABEL STYLING === */ .zephr-form-input-label span { font-size: 14px !important; font-weight: 600 !important; color: #111 !important; margin-bottom: 0.25rem !important; display: inline-block !important; } .zephr-form-custom-text { color: var(--bs-body-color) !important; } /* === BUTTON STYLING === */ .zephr-form-button, .zephr-form button[type="submit"] { background-color: #111 !important; color: #fff !important; font-weight: 700 !important; font-size: 16px !important; text-transform: uppercase !important; border-radius: 12px !important; padding: 14px !important; width: 100% !important; border: none !important; cursor: pointer !important; } .zephr-form-button:disabled { background-color: #ccc !important; cursor: not-allowed !important; } .zephr-form-button:hover:not(:disabled) { background-color: #000 !important; } /* === PROMO TOGGLE LINK === */ .zephr-form-promo-activate-line { background: none !important; border: none !important; padding: 0 !important; font-size: 14px !important; font-weight: 500 !important; color: #000 !important; text-align: left !important; margin-top: 8px !important; cursor: pointer !important; } /* === SUMMARY SECTION === */ .zephr-form-summary, .zephr-payment-form-summary { background-color: #f9f9fb !important; border: none !important; padding: 0 0 1rem 0 !important; margin: 0 0 1rem 0 !important; border-radius: 0 !important; } .zephr-form-summary-line-title { font-size: 20px !important; font-weight: 700 !important; color: #111 !important; } .zephr-form-summary-line-price { font-size: 18px !important; font-weight: 600 !important; color: #111 !important; } /* === SMALL SCREEN PADDING TWEAKS === */ @media (max-width: 576px) { .zephr-form-max-width, .zephr-payment-form-max-width { padding: 24px !important; border-radius: 16px !important; } } /* === MAIN FLEX CONTAINER === */ .payment-options-container { display: flex !important; flex-direction: row !important; justify-content: stretch !important; align-items: stretch !important; flex-wrap: nowrap !important; gap: 0 !important; padding: 0 !important; margin: 0 auto 32px !important; border-radius: 31px !important; border: 2px solid #e5e5e5 !important; overflow: hidden !important; max-width: 960px !important; background: var(--bs-body-bg); } /* === WRAPPER: ENSURE NO MARGIN/BORDER/GAP === */ .payment-option-wrapper { flex: 1 1 0% !important; display: flex !important; flex-direction: column !important; margin: 0 !important; padding: 0 !important; border: none !important; min-width: 0 !important; } /* === REMOVE ANY INTER-BORDER SPACING === */ .payment-option-wrapper:not(:last-of-type) { border-right: 1px solid #e5e5e5 !important; } /* === CLEANUP CONTAINER === */ .box-container { display: flex !important; flex-direction: column !important; width: 100% !important; height: 100% !important; margin: 0 !important; padding: 0 !important; border: none !important; background: transparent !important; box-shadow: none !important; } /* === INNER BOX, NO GAPS OR MARGINS === */ .inner-box { display: flex !important; flex-direction: column !important; justify-content: space-between !important; height: 100% !important; padding: 32px 24px !important; margin: 0 !important; border: none !important; border-radius: 0 !important; background-color: var(bs-secondary-bg) !important; } /* === ROUND ONLY FIRST AND LAST === */ .payment-option-wrapper:first-of-type .inner-box { border-top-left-radius: 20px !important; border-bottom-left-radius: 20px !important; } .payment-option-wrapper:last-of-type .inner-box { border-top-right-radius: 20px !important; border-bottom-right-radius: 20px !important; } /* === PRICE === */ .inner-box h1 { font-size: 36px !important; font-weight: 700 !important; text-align: center !important; margin: 0 0 8px !important; } /* === PLAN NAME === */ .inner-box h3 { font-size: 16px !important; font-weight: 700 !important; text-transform: uppercase !important; text-align: center !important; margin: 0 0 12px !important; } /* === DESCRIPTION === */ .inner-box p { font-size: 14px !important; font-style: italic !important; color: #444 !important; text-align: center !important; margin: 0 0 24px !important; } /* === BUTTONS === */ .zephr-form-button { margin-top: auto !important; padding: 14px 0 !important; font-size: 14px !important; font-weight: bold !important; text-transform: uppercase !important; border: none !important; border-radius: 8px !important; width: 100% !important; background-color: #000 !important; color: #fff !important; cursor: pointer !important; } /* === RED CTA ON MIDDLE BOX === */ .box-container.highlighted .zephr-form-button { background-color: #f53c60 !important; } .zephr-form-button:hover:not(:disabled) { background-color: #f53c60 !important; } zephr-form-button:hover:disabled { background-color: #f53c60 !important; } /* === SAVE BADGE === */ .box-top-text { position: absolute !important; top: 15px !important; right: 15px !important; background-color: #ffff4c !important; transform: rotate(20deg); color: #000 !important; font-size: 12px !important; font-weight: bold !important; border-radius: 50% !important; padding: 19px 18px !important; text-align: center !important; line-height: 1.2 !important; width: 84px !important; height: 84px !important; box-shadow: 0 2px 6px rgba(0, 0, 0, 0.2) !important; z-index: 10 !important; } /* === CLEANUP EMPTY .box-top === */ .box-top { height: 0 !important; margin: 0 !important; padding: 0 !important; background: none !important; border: none !important; display: contents !important } .box-container { position: relative !important; } @media (max-width: 768px) { .payment-options-container { flex-direction: column !important; border-radius: 12px !important; overflow: hidden !important; } .payment-option-wrapper { border-right: none !important; border-bottom: 1px solid #e5e5e5 !important; } .payment-option-wrapper:first-of-type .inner-box { border-top-left-radius: 20px !important; border-top-right-radius: 20px !important; } .payment-option-wrapper:last-of-type { border-bottom: none !important; } .payment-option-wrapper:last-of-type .inner-box { border-bottom-left-radius: 20px !important; border-bottom-right-radius: 20px !important; } /* Remove left/right radius that only makes sense in horizontal layout */ .payment-option-wrapper .inner-box { border-radius: 0 !important; } } .zephr-form.svelte-jjl1p8, .zephr-form { color: var(--bs-body-color) !important; }
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