A Cybertruck Killed the Duolingo Owl. Netflix, WHO And Others Are Commiserating.

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Brands are sending their condolences to Duolingo after fresh information emerged about the mysterious death of its iconic green owl mascot, Duo.

The language learning app killed off Duo on Tuesday, sharing an announcement stating authorities were investigating his cause of death. “We’re aware he had many enemies, but we kindly ask that you refrain from sharing why you hate him in the comments,” the brand stated.

In the 24 hours since, Duolingo’s social media team has posted a series of videos offering clues about the owl’s untimely demise. These have included videos of Duo’s “funeral” and a film showing him being hit by a reversing Tesla Cybertruck.

Everyone from rapper Drake (whom Duo has been roasting on social since the Super Bowl) to Tesla owner Elon Musk has been accused of “unaliving” Duo as part of what appears to be a marketing stunt.

The internet has been losing its collective mind over the loss of Gen Z’s favorite twerking, unhinged, slightly menacing mascot. Now, big brands and organizations are taking to social to offer their condolences to the language learning app following the loss of its mascot.

Scroll down to see how they’ve been getting involved in the conversation.

Netflix went full Squid Game

duo the owl has been eliminated pic.twitter.com/Qly2NAYbWH

— Netflix (@netflix) February 11, 2025

LinkedIn kept things professional

Halo honored a fallen soldier

https://t.co/m0K8pqgmsM pic.twitter.com/1KzNDUAnMW

— Halo (@Halo) February 11, 2025

Subway was crying into its Italian B.M.T.

The World Health Organization (WHO) said it definitely wasn’t Smallpox

#RIPDuo.
May your cause of death be identified ASAP.

One thing we know for sure:
It’s not smallpox, because the disease has been eradicated since 1980. https://t.co/IRAAQWId23 pic.twitter.com/0MmfhCmbAi

— World Health Organization (WHO) (@WHO) February 12, 2025

Instacart offered some practical help

Duo’s longtime crush Dua Lipa weighed in

Til’ death duo part 💔 https://t.co/XqVUTK5E0V

— DUA LIPA (@DUALIPA) February 12, 2025

Tayto Chips’ mascot hasn’t slept a wink since the news broke

Chipotle thanked Duo for the memories

i’ll always remember u this way @duolingo https://t.co/IwGeO4niK2 pic.twitter.com/Yu19Q4AOOE

— Chipotle (@ChipotleTweets) February 11, 2025

KitKat had to take a break

ADWEEK understands more information will be revealed on Wednesday (Feb. 12) about the circumstances surrounding Duo’s death.

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