A Magical Mannequin Has Its Own Night at the Museum in V&A’s Push to Attract Visitors
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Museums were hit hard by the pandemic, and many continue to struggle to attract visitors. In the U.K., the number of people visiting museums is still 50% lower than pre-pandemic levels.
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https://www.adweek.com/creativity/a-magical-mannequin-has-its-own-night-at-the-museum-in-vas-push-to-attract-visitors/