A New Wave of Challengers is Ramping Up the Mayo Marketing Arms Race

It might seem quaint now, but some Americans still remember the Obama administration’s 2010 “Mayogate.”
The president stopped into Jerry’s Famous in Miami Beach and reportedly ordered a corned beef sandwich with mayonnaise—a culinary outrage, especially in a Jewish delicatessen. Fortunately, fact-checking by the Jewish Telegraphic Agency set the record straight: Obama had actually ordered his sandwich with mustard.
Why was Mayogate even a thing? Because mayonnaise is a big deal in this country. According to a February YouGov survey, 77% of American homes have a jar of the stuff and 67% of consumers say they like or love it.
https://www.adweek.com/brand-marketing/a-new-wave-of-challengers-is-ramping-up-the-mayo-marketing-arms-race/