A Spicy Prank Becomes a Fire and Ice Cream Collaboration by Two San Francisco Brands

  Rassegna Stampa, Social
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April Fool’s Day has notoriously spawned unusual, unpalatable—and mercifully nonexistent—flavor mashups for the sake of a good laugh in brands’ quest to connect with customers. 

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https://www.adweek.com/commerce/double-rainbow-tia-lupita-spicy-cream/