Adidas Global Head of Marketing on Unlocking the Power of Authenticity

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); }

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

On this week’s episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.

.font-primary { } .font-secondary { } #meter-count { position: fixed; z-index: 9999999; bottom: 0; width:96%; margin: 2%; -webkit-border-radius: 4px; -moz-border-radius: 4px; border-radius: 4px; -webkit-box-shadow: 0 0px 15px 4px rgba(0,0,0,.2); box-shadow:0 0px 15px 4px rgba(0,0,0,.2); padding: 15px 0; color:#fff; background-color:#343a40; } #meter-count .icon { width: auto; opacity:.8; } #meter-count .icon svg { height: 36px; width: auto; } #meter-count .btn-subscribe { font-size:14px; font-weight:bold; padding:7px 18px; color: #fff; background-color: #E50000; border:none; text-transform: capitalize; } #meter-count .btn-subscribe:hover { color: #fff; opacity:.8; } #meter-count .btn-signin { font-size:14px; font-weight:bold; padding:7px 14px; color: #fff; background-color: #121212; border:none; text-transform: capitalize; } #meter-count .btn-signin:hover { color: #fff; opacity:.8; } #meter-count h3 { margin:0; padding:0; font-size:16px; line-height:1.5; font-weight:700; margin: 0!important; padding: 0!important; } #meter-count h3 span { color:#E50000!important; font-weight:900; } #meter-count p { font-size:14px; font-weight:500; line-height:1.4; color:#eee!important; margin: 0!important; padding: 0!important; } #meter-count .close { color:#fff; display:block; position:absolute; top: 4px; right:4px; z-index: 999999; } #meter-count .close svg { display:block; color:#fff; height:16px; width:auto; cursor:pointer; } #meter-count .close:hover svg { color:#E50000; } #meter-count .fw-600 { font-weight:600; } @media (max-width: 1079px) { #meter-count .icon { margin:0; padding:0; display:none; } } @media (max-width: 768px) { #meter-count { margin: 0; -webkit-border-radius: 0px; -moz-border-radius: 0px; border-radius: 0px; width:100%; -webkit-box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); box-shadow: 0 -8px 10px -4px rgba(0,0,0,0.3); } #meter-count .icon { margin:0; padding:0; display:none; } #meter-count h3 { color:#fff!important; font-size:14px; } #meter-count p { color:#fff!important; font-size: 12px; font-weight: 500; } #meter-count .btn-subscribe, #meter-count .btn-signin { font-size:12px; padding:7px 12px; } #meter-count .btn-signin { display:none; } #meter-count .close svg { height:14px; } }

Adidas Global Head of Marketing on Unlocking the Power of Authenticity

Enjoying your content? You Have 1 Free Article Left.