Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers

This week’s standout ads find fresh angles on the familiar. Folgers remixes its famous jingle with decades of hit songs, while Goldfish and Campbell’s reimagines classic family games in time for the Olympics.

Meanwhile, Jack in the Box turns a burger comeback into a rock tour, and LinkedIn loosens its metaphorical tie to embrace workplace humor.

Plus, our Most Effective Ad of the Week, in partnership with EDO, offers something sweet.

Goldfish and Campbell’s | “Campbell’s x Goldfish Games” by Mischief @ No Fixed Address

Goldfish crackers and Campbell’s tomato soup are an iconic food duo. Just in time for the Winter Olympics, the two brands have teamed up for their own competition, reimagining two classic games to encourage the whole family to play with their food. The game sets have already sold out, according to the two brands.

Folgers | “Wake Up Anthem” by BBH USA and PSOne

Folgers knows its once-ubiquitous jingle isn’t the cultural touchstone it used to be. The brand reimagines the classic tune as a full-blown wake-up anthem, splicing it with decades of hit songs about mornings to reach a new generation of coffee drinkers.

LinkedIn | “The Network That Works For You” by McCann NY

With the world feeling heavier than usual, LinkedIn ditches its characteristically professional tone in favor of humor. Its new campaign pairs comedic workplace vignettes to reach both employees and employers, while making the case that LinkedIn can actually make your working life a little easier.

Jack in the Box | “Hot Mess Anniversary Tour”

Jack in the Box is celebrating its 75th anniversary by bringing back one of its most beloved and long-requested menu items, the Hot Mess Burger, which made a splash debut in a 2013 Super Bowl campaign starring Jack Box’s rock-star alter ego. The brand is framing the burger’s return as a comeback tour, with a series of pop-ups hitting LA, Austin, and its hometown of San Diego throughout February.

StreetEasy | “Be a Forever New Yorker” by Mother New York

To mark its 20th anniversary, StreetEasy shared a love letter to the city that celebrates all the reasons to stay. The campaign pairs vivid photography of older New Yorkers living full, joyful lives in the city with bold declarations like, “Long live New York” and “Make your NYC era last a lifetime.”

NIOD | “The New York Facial” by Uncommon Creative Studio

Skincare brand NIOD’s first campaign with Uncommon takes a provocative approach to highlighting the skin-damaging effects of city pollution. The ad mimics the tropes of viral beauty routines but replaces the products with the toxins lurking in urban air.

Most Effective Ad of the Week

Kit Kat | “One Incredible Break” 

Kit Kat’s ad featuring close-up photography of its candy bars was 209% more effective than the average candy ad this past week. The spot aired 96 times from Feb. 11 through Feb. 17, primarily on Destination America and The History Channel.