Ads of the Week: 9 Campaigns That Caught Our Eye, From Gap to Huggies

This week’s standout campaigns move from video game worlds to living rooms and dance floors.

Coinbase imagines an NPC choosing to escape his scripted routine, while Gap turns a Young Miko track into a minimalist dance piece built around its new sweats. 

Ikea focuses on the quiet relief of getting home after a long day, and Huggies tests its diapers by letting a group of recently fed babies crawl across luxury goods worth nearly $500,000. 

Plus, our Most Effective Ad of the Week, in partnership with EDO, is a bet on the NBA.

Keep scrolling for the week’s most notable ads.

Coinbase | “Your Way Out” by Isle of Any

Coinbase encourages people to break away from the financial systems they’ve always known. Set inside a video game world, a non-playable character (NPC) goes about his pre-programmed life until he decides to take control and break free. In a dramatic sequence, he makes a daring escape and eventually arrives in the real world.

Gap | “Sweats Like This” 

Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a full-length music video for its Spring 2026 campaign. Directed by Bethany Vargas and shot by Olivia Malone, “Sweats Like This” presents a fresh version of Young Miko’s “Wassup” track. Against a minimal background, 26 monochromatic dancers move freely in grey GapSweats alongside the artist, with choreography by Zoi Tatopoulos. 

Ikea | “Feels Like Home” by McCann

Ikea’s global campaign says there’s no feeling like home. The emotional ad, set against a cover of Carole King’s “Home Again” by Lucy Dacus, captures people coming home at the end of busy days.

Huggies | “Expensive Sh*t” by McCann

Huggies is so confident its Little Snugglers diapers can prevent costly messes that it allowed 18 just-fed babies—handpicked for their digestive capabilities—to crawl over nearly half a million dollars’ worth of luxury and designer items, collectibles, and antiques, including an $89,000 Turkish rug and a convertible.

Puma | “Welcome to H-Street” by Anomaly

Puma tapped K-pop superstar Rosé to bring its revived H-Street sneaker to life in a surreal, sun-drenched vision of suburban living populated by robot dogs and lemonade-delivering Roombas.

Corona | “Lime Guides” by Grey Global

Corona used International Lime Day to debut laser-etched limes with built-in cutting guides, solving the age-old problem of squeezing a perfectly sized wedge into a Corona bottle.

Discover Puerto Rico | “Awaken Your Senses”

Discover Puerto Rico invites travelers to experience the island through rhythm, food, landscape, and community, making the case that sensory immersion is the fastest path to feeling like you belong somewhere.

Vans | “Off the Wall”

Vans rallies a lineup of musicians and skaters including SZA, Hayley Williams, and Travis Barker to celebrate 60 years of the Authentic sneaker as a symbol of creative defiance and doing things your own way.

Most Effective Ad of the Week

FanDuel | “NBA Sportsbook SGP: Live Bet”

FanDuel’s ad debuted on March 9 and showcases the platform’s Same Game Parlay betting feature for NBA games while promoting a new customer offer of up to $300 back in bonus bets each day for up to 10 days. The spot was 55% more effective than the average ad in the Gambling, Sports Betting, and Prediction Markets category during the week of March 3–9 and aired most frequently on Comedy Central and BET, with additional placements across FX, FXX, and other cable networks.