Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola

There’s plenty of creative energy on show this week, from Zendaya’s playful dreamscape for her collaboration with sportswear brand On, to the WNBA’s throwback ahead of its 30th season.

Brands are also highlighting the importance of human connection, whether that’s Amstel drinkers gathering with friends, a grandfather coaching his grandson on his golf swing for AT&T, or Coca-Cola bringing the nation together ahead of the big 250^th anniversary. 

Our Most Effective Ad of the Week, in partnership with EDO, offers the right fit for athletes and everyday people alike.

Keep scrolling for the week’s most notable ads.

On | “Shape of Dreams” (in-house)

Zendaya stars in this Spike Jonze-directed film showcasing the actress and singer’s latest collab with the Swiss sportswear brand, a collection of co-created apparel and footwear including Parachute Pants and the Cloudnova Moon sneaker. Set inside Zendaya’s “Dream Lab,” the spot is a quirky, artful celebration of the creative process. “Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole new dimension,” said the Euphoria star. 

WNBA | “Season 30” by Lucky Generals

The WNBA readies itself to celebrate three decades of hoops action (the 2026 season tips off on May 8) with this integrated campaign that encompasses three documentary films, origin nights, and Season 30 branding and merch, all paying tribute to the league’s roots and legacy. This hero short stars three-time WNBA MVP Sheryl Swoopes, who advises: “Not all kids become GOATS. Because those aren’t just born. They’re raised.”

Wise | “Be Smart. Get Wise” by Ace of Hearts

An out-of-home execution, with print to follow later, is anchored around the cunning creation of four fake banks, highlighting the outdated ways of banking when compared with the bright, shiny world of fintech brand Wise. Richard Brim, co-founder and chief creative officer at Ace of Hearts, said: “The truth is, most people don’t realize there’s a better way, and even when they do, ‘the devil you know’ tends to win. Our job was to make the smarter choice feel obvious.”

Coca-Cola | “Drink in America” by WPP Open X

Teaming up with the America250 initiative, Coca-Cola has updated its 1971 “Hilltop” classic with “a reimagined anthem for the nation.” The song in question, “I’d Like to Buy America a Coke,” is a rousing, soulful slow burner, while the accompanying three-minute film features a sun-dappled cross-country snapshot of skater dudes, ranch hands, BBQ-ing families, and first hikers, all in perfect harmony. 

AT&T | “Masters” by West BBDO

With the 2026 Masters Tournament in full swing, AT&T brand ambassador Ted stars in a series celebrating human connection. From a grandpa coaching his grandson via an iPad, to impromptu phone calls encouraging nervous friends on their way to a big date, the ads highlight the joys of people power. Also look out for Angela Kinsey and Jenna Fischer as small business owners who co-present their own “Office Ladies” podcast, with Ted as guest.

Poppi | “Make it Poppi” by Mirimar

Jake Shane stars in this spot celebrating the soda brand as a vibe-lifter. When the creator and comedian finds himself stuck in middle-seat air travel hell, a couple of swigs of his favorite Shirley Temple flavor lifts his mood considerably. An instant upgrade sees him reclining on a huge fluffy bed in a huge fluffy plane with an attendant on call for each and every desire. Which in this case means more cans of Poppi, of course. 

Huggies | “Changing Tables” and “Imagine” by Mischief @ No Fixed Address

Huggies released two campaigns that share the theme of how to prepare for the unpreparable. The first sees parents changing a baby in various outdoor scenarios, with the tagline, “If you see a changing table, we see a parent.” The second is an audio ad eavesdropping on a conversation between parents, which reveals how life would be very different (and certainly messier) without Huggies protection. 

Amstel | “Shot Without Permission” by INGO

This out-of-home, fly-on-the-wall campaign is anchored around the idea that “real friendship can’t be faked.” It features candid shots of people out and about in bars enjoying a sociable beer (the drinkers in question were approached afterwards and agreed to be included in the ads). “Today, so much of life feels curated and staged, and we wanted to focus on the moments where there is no pressure to perform,” explained Vanessa Brandao, global brand director for Amstel at Heineken.

Most Effective Ad of the Week

Sketchers | “Cramped ft. Howie Long”

Skechers’ ad debuted on March 31 and features Howie Long highlighting the comfort and fit of the brand’s wide-fit shoes, using a light, humorous tone to show how the right fit can make everyday life more comfortable. The spot positions Skechers as a reliable, easy choice, especially for those looking for a roomier fit. The ad was 48% more effective than the average ad in the Clothing and Accessories category during the week of April 1 and aired most frequently on FX and Freeform. It was also featured across other cable networks.