Advertisers Are Expected to Spend $30 Billion on Online Video This Year, Despite Brand Safety Risks

While brand safety issues around online video advertising persist, don’t expect spending on the format to slow any time soon. According to a new WARC global ad trends report, advertisers are expected to spend $29.8 billion on online video this year, an increase of 27.5 percent, with most of that going to social media platforms…. https://www.adweek.com/brand-marketing/advertisers-are-expected-to-spend-30-billion-on-online-video-this-year-despite-brand-safety-risks/