Adweek Podcast: Every Celebrity Is Selling Makeup— Here’s How Rare Beauty Has Stayed Relevant

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It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge.

The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s working closely with founder Selena Gomez to ensure the brand stays true to championing real beauty to supporting Gomez’s Rare Impact Fund, a nonprofit created to provide young people with resources to support their mental health. Welch also shares the ways the beauty brand connects and supports the Latinx audience for Hispanic Heritage Month and beyond.

The CMO of Rare Beauty talks about how mentorship encounters reshaped her perspective.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.

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Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.