ADWEEK TV Advantage: The Playbook for Making a Successful NFL Ad

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A National Football League ad is the most coveted inventory in today’s market. But if brands are fortunate enough to lock down an NFL commercial, how can they ensure they don’t fumble the ball?

ADWEEK already reported how NFL advertising was the prize of the TV upfront this year, and now we know just how much demand there actually was. According to ad data company Guideline, ad revenue for the NFL is expected to hit $6.3 billion this season, an 8% increase year over year. This comes after NFL ad revenue was up 7% last year, hitting $5.9

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