There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK’s inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns.
These brands, agencies and tech firms found new ways to incorporate emerging or established forms of tech into their marketing plan, creating distinctive use cases while helping to meet their objectives.
Our panel of judges—made up of ADWEEK’s editorial team and creative technology experts—used an Innovation Scorecard with five criteria: saleability, credibility, originality, practicality and expandability (SCOPE). Because good creative is nothing if it’s not scalable, any great product solves a problem, and a campaign must live beyond its runtime to have an impact on the industry.
If you’re interested in being a judge next year, please email Alexia Ottobre at alexia.marrache@adweek.com. —Eva Kis
‘Ask Dali’ by Goodby Silverstein & Partners
Best Use of Artificial Intelligence
Bias Breaker by The Brandtech Group
Best Innovation in Accessible Tech
Turf Finder by Leo Burnett India
Best Creative Tech & Best Creative Use of Data
Marriott Bonvoy Land by Razorfish
Best Gaming Campaign
‘Save the Rainbow Flag’ by Innocean USA
Best Use of Augmented Reality
‘See Yourself in Sound’ by Dept
Best Use of Tech in Immersive Experiences or Experiential Marketing
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