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It’s that (advertising) time of the year again.
The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019. Now, despite the year just starting, the 2023 upfront season is well underway, with some new players already entering the arena.
Among the early highlights, Netflix announced it’s taking part in upfront week for the first time, filling in Paramount’s vacant spot after the company opted to skip its decades-long presence at Carnegie Hall. YouTube will also join the upfront for the second time, but the company shifted its Brandcast event to a day later.
Here are the latest updates on how the rest of the upfront and NewFronts season will shake out.
This calendar will be continuously updated all season with the latest schedule announcements.
Company Date Time Location
Disney Tech & Data Showcase
Wed., Jan 25
2 p.m.
Virtual
NBCUniversal One23
Wed., Feb. 8
2 p.m.
Quorum by Convene
AMC Networks
Tues., April 18
TBD
Jazz at Lincoln Center
IAB NewFronts
Mon., May 1
TBD
New York
IAB NewFronts
Tues., May 2
TBD
New York
IAB NewFronts
Wed., May 3
TBD
New York
IAB NewFronts
Thurs., May 4
TBD
New York
NBCUniversal
Mon., May 15
Morning
Radio City Music Hall
Netflix
Wed., May 17
5 p.m.
Paris Theater
YouTube Brandcast
Wed., May 17
7 p.m.
David Geffen Hall at Lincoln Center
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