After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad Embrace

Just 11 months after the pandemic paused professional sports and put a halt to DraftKings’ entire operation—costing the company millions—the sports betting platform has made it to the Super Bowl.

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https://www.adweek.com/brand-marketing/after-being-held-at-arms-length-draftkings-gets-its-super-bowl-ad-embrace/