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The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more.
Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a further indication of the industry getting to grips with the burgeoning tech.
Over the last six months, more agencies have formed cross-department AI task forces to navigate the opportunities and limitations of generative AI.
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