Always Discreet Enlists NFL Moms to Break the Silence on Bladder Leaks

The Procter & Gamble-owned adult incontinence brand kicked off the partnership with “Protect the Moment,” the largest campaign in its 12-year history. The goal is to erase the stigma around a common but hidden issue: 60% of women ages 45 and older experience bladder leaks.
The NFL may seem a surprising partner for Always Discreet, but women make up nearly half of the league’s audience. Football is also the most-watched sport among adult incontinence consumers, according to data firm Numerator.
https://www.adweek.com/creativity/always-discreet-enlists-nfl-moms-to-break-the-silence-on-bladder-leaks/