American Family Insurance Presents its ‘Dreamer of the Year’ Award

For the third year in a row, American Family Insurance, in partnership with Time, is presenting its “Dreamer of the Year” award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to do the same.

This year, three groups are being honored for their efforts in the face of natural disasters: a wildfire in Oregon, multiple hurricanes in Florida, and a tornado in Nebraska. Collectively, the Dreamer of the Year award states that their recovery work is a reminder of the healing power of humanity and the ripple effect of helping others.

The 2024 Dreamers of the Year are:

Portland Fire and Rescue, which, despite overwhelming odds, stepped up to fight four separate wildfires, burning through 600 square miles of brush, timberland and ranches in Oregon.

Rebuilding Together Tampa Bay, whose team made headlines for donating hurricane relief kits, advocating for greater hurricane awareness and preparedness, and completing long-term recovery projects after hurricanes Helene and Milton slammed into Florida this fall.

American Family Response Team, in Blair, Nebraska, where an EF4 tornado tore through the community. American Family Insurance agents and claims team were on the ground, rolling up their sleeves to volunteer, clean up debris and help customers through the claims process.

“This year’s ‘Dreamers of the Year’ are especially deserving of this recognition as they were the true first responders when people’s dreams were at stake,” said Bill Westreate, chair and CEO, American Family Insurance in a statement. “These three groups helped protect and restore the dreams for people around the country.”

Elite Media, American Family’s creative agency partner, created short-and-longform videos to salute this year’s Dreamers.

There is also a landing page, branded content, and advertorial to support the program.

“Home is the American Dream. Helping people stay safe in their home is at the core of everything we do. After all, homes are where dreams are made. American Family is proud to, once again, partner with Time to recognize those dreamers who help make it all possible,” said Sherina Smith, CMO at American Family Insurance in a statement.

American Family Insurance’s partnership with Time dates back to 2020 when the companies combined to stage a virtual reality exhibit bringing to life Dr. Martin Luther King’s 1963 March on Washington for Jobs and Freedom.