Amid an Industry Squall, Is Cannabis Having Its ‘Bubba Gump Moment?’

Mary Jones, the cannabis-spiked sibling of Jones Soda that debuted in June, will soon have its own publication, dropping at dispensaries across California next month. The print project, cleverly named Mary Zine, profiles budtenders–also known as weed retail employees–who are skilled at photography, music and other creative pursuits. The pages also contain do-it-yourself activities and… https://www.adweek.com/brand-marketing/amid-an-industry-squall-is-cannabis-having-its-bubba-gump-moment/