Anomaly Is Adweek’s 2022 US Agency of the Year
In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. “It’s just about survival, right?” Franke Rodriguez, Anomaly’s New York CEO, posited.
But Anomaly’s leaders aren’t worried about that.
Last year, the creative agency declined 60% of new business opportunities. It’s in a position to say no, according to Rodriguez, who would rather go “all in” winning a handful of pitches than cast a wide net.
#paywall-subscribe { margin:0; padding: 1rem 2.4rem; } #paywall-subscribe .holder { background-color:#eee; border:15px solid #f2f2f2; padding:30px; margin:0 auto!important; text-align:center; } #paywall-subscribe a.underline { color:#000; text-decoration:underline; } #paywall-subscribe img { margin-bottom:10px; width: 140px!important; height: auto!important; } #paywall-subscribe h3 { font-weight:bold; font-size:16px; text-transform:uppercase; width:80%; margin:0 auto; margin-bottom:20px; text-align:center; } #paywall-subscribe h3 span { display:block; font-size:14px; } #paywall-subscribe h2 { font-weight:800; font-size:24px; text-transform:uppercase; } #paywall-subscribe p { font-size: 16px; color:#000; padding: 0; } #paywall-subscribe .cta { margin-top:20px; margin-bottom:10px; font-size:14px; text-transform:capitalize; color: #fff; background-color: #E50000; border:none; padding:12px 28px; text-decoration:none; -webkit-transition: .3s ease; -moz-transition: .3s ease; -o-transition: .3s ease; -ms-transition: .3s ease; transition: .3s ease; } #paywall-subscribe .cta:hover { color: #fff; background-color: #181818; transform: scale(1.02); } #paywall-subscribe .already-a-member { font-size:14px; } @media (max-width: 1024px) { #paywall-subscribe .holder { border:12px solid #f2f2f2; padding:25px; } #paywall-subscribe img { width: 120px!important; } } @media (max-width: 768px) { #paywall-subscribe .holder { border:10px solid #f2f2f2; padding:20px; } #paywall-subscribe img { width: 100px!important; } #paywall-subscribe h3 { font-size:14px; } #paywall-subscribe h3 span { font-size:12px; } #paywall-subscribe h2 { font-size:18px; } #paywall-subscribe p { font-size:14px; } #paywall-subscribe .cta { font-size:12px; padding:10px 24px; } #paywall-subscribe .already-a-member { font-size:11px; } }
WORK SMARTER – LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
https://www.adweek.com/agencies/anomaly-is-adweeks-2022-us-agency-of-the-year/