Are Branded Hip-Hop Tracks Any Good? We Asked 3 Experts to Review Them

Brands are no strangers to producing music, which evolved around the 1960s from simple, catchy jingles to occasionally include legitimately great performances (thanks in large part to Coca-Cola’s innovative collaborations with Aretha Franklin, Roy Orbison and others). Hip-hop, however, is a genre mainstream marketers have been slow to embrace beyond the occasional, carefully selected track… https://www.adweek.com/creativity/are-branded-hip-hop-tracks-good/