As Dairy Alternatives Grow in Popularity, ‘Got Milk?’ Gets a Modern Makeover

In 1993, the California Milk Processing Board launched a campaign aimed at reminding people of the importance of milk. A video spot directed by Michael Bay showed a man obsessed with Alexander Hamilton. Photos of the founding father lined his walls, with a bust on his desk and the bullet that killed Hamilton in a… https://www.adweek.com/brand-marketing/got-milk-new-ads-gallegos-dairy-alternatives/