B-to-B Firm Mutiny Shows How AI Can Help Resource-Strapped Brands
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); }
Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now.
When you’ve invested time, effort and capital into a product that has shown how well it can perform and how happy it can make customers, who can help the world see the traits you see in it?
That’s the essence of a marketer’s job, and it doesn’t dissipate just because that marketer takes on a new role.
Almost a decade ago, Jaleh Rezaei began working as CMO of cloud-based payroll company Gusto and didn’t like what she saw.
#paywall-subscribe { margin:0; padding: 1rem 2.4rem; } #paywall-subscribe .holder { background-color:#eee; border:15px solid #f2f2f2; padding:30px; margin:0 auto!important; text-align:center; } #paywall-subscribe a.underline { color:#000; text-decoration:underline; } #paywall-subscribe img { margin-bottom:10px; width: 140px!important; height: auto!important; } #paywall-subscribe h3 { font-weight:bold; font-size:16px; text-transform:uppercase; width:80%; margin:0 auto; margin-bottom:20px; text-align:center; } #paywall-subscribe h3 span { display:block; font-size:14px; } #paywall-subscribe h2 { font-weight:800; font-size:24px; text-transform:uppercase; } #paywall-subscribe p { font-size: 16px; color:#000; padding: 0; } #paywall-subscribe .cta { margin-top:20px; margin-bottom:10px; font-size:14px; text-transform:capitalize; color: #fff; background-color: #E50000; border:none; padding:12px 28px; text-decoration:none; -webkit-transition: .3s ease; -moz-transition: .3s ease; -o-transition: .3s ease; -ms-transition: .3s ease; transition: .3s ease; } #paywall-subscribe .cta:hover { color: #fff; background-color: #181818; transform: scale(1.02); } #paywall-subscribe .already-a-member { font-size:14px; } @media (max-width: 1024px) { #paywall-subscribe .holder { border:12px solid #f2f2f2; padding:25px; } #paywall-subscribe img { width: 120px!important; } } @media (max-width: 768px) { #paywall-subscribe .holder { border:10px solid #f2f2f2; padding:20px; } #paywall-subscribe img { width: 100px!important; } #paywall-subscribe h3 { font-size:14px; } #paywall-subscribe h3 span { font-size:12px; } #paywall-subscribe h2 { font-size:18px; } #paywall-subscribe p { font-size:14px; } #paywall-subscribe .cta { font-size:12px; padding:10px 24px; } #paywall-subscribe .already-a-member { font-size:11px; } }
WORK SMARTER – LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
https://www.adweek.com/brand-marketing/b2b-ai-mutiny-cmo-ceo/