Ben & Jerry’s Teams With Snap for Peace Pop On-Pack Festival Activation
Earlier this year, Unilever-owned ice cream brand Ben & Jerry’s launched its “Peace Pop” fair trade range which will now aim to “transport” users to a summer festival by introducing Snap’s augmented reality (AR) “pack scan” feature.
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https://www.adweek.com/brand-marketing/ben-jerrys-teams-with-snap-for-peace-pop-on-pack-festival-activation/