Beyond the Transaction: Cultivating a Retail Experience
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Retail isn’t dead. At least not in the way you think.
The biggest takeaway from Commerceweek 2023 was that today’s customers care more about the shopping experience than the actual transaction. Savvy marketers are responding by driving innovation and delivering individualized commerce.
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https://www.adweek.com/commerce/beyond-the-transaction-cultivating-a-retail-experience/