Blue Moon LightSky Gives Instagram, Twitter Users Beer for Spring Cleaning

Beer brand Blue Moon LightSky teamed up with The Home Edit founders Clea Shearer and Joanna Teplin on the “Lighten Up” campaign, which “bribes” people to take care of spring cleaning in exchange for beer.
https://www.adweek.com/social-marketing/blue-moon-lightsky-gives-instagram-twitter-users-beer-for-spring-cleaning/