Brands Need To Look Beyond Social To Engage With All Humans

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It’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make.
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https://www.adweek.com/brand-marketing/brands-need-to-look-beyond-social-to-engage-with-all-humans/