“There are unbelievable amounts of data and research out there that says the more time you spend on social media, the more emotionally unwell you end up being,” she added. “And we think that’s unacceptable.”
Cutting through the noise
The panelists agreed that in a crowded and often noisy marketplace, brands that embrace their values and express them creatively stand out. By infusing their creative endeavors with purpose and authenticity, these brands create meaningful connections with their audience.
“It’s really important to have values and be clear about who you are, why you exist, and what you stand for—and have the courage to stand for it. It must be backed by action,” Treseder said. “As a brand, when you’re just being performative, you’re taking up space. You’re taking the space of other brands that are actually taking action. And that’s causing more harm than good—you’re creating more noise.”