Brooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the Blockchain

This past Saturday at Smorgasburg, an open-air market in Brooklyn, N.Y., a dozen or so people in their mid-20s and 30s queued inside a large shipping container, which had been cut in half, that served as the location for a pop-up coffee shop hosted by Brooklyn Roasting Co. So far, none of this should be… https://www.adweek.com/digital/brooklyn-roasting-co-and-ibm-are-letting-you-track-your-coffee-on-the-blockchain/