Build-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco

It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday “Pay Your Age Day,” meaning customers could come in and build a bear at its workshops across the U.S., Canada and the U.K. for the price of their age. A standard Build-A-Bear creation can carry a price tag of $50, even… https://www.adweek.com/brand-marketing/build-a-bear-tries-to-bounce-back-from-its-pay-your-age-fiasco/