Cadillac Is Rolling Out Some Trendy New Models—of Sneakers

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It’s a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid, and Shawn Mendes have been spotted. Up on the roof, guests cluster beneath the box hedges, absorbed in cocktails and conversation.

Few of them notice when a particular latecomer appears. He wears a baseball cap, a neck tattoo, and a week’s worth of stubble. You might take him for just another downtown hipster—but you would be wrong.

His

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