Call for Nominations: 2025 ADWEEK Tech Stack Awards

The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media. 

From strategic uses of agentic AI to next-gen creative tools to cutting-edge measurement solutions, these awards recognize the products redefining how brands connect, engage, and grow.

Spanning more than 20 product categories and four company honors, ADWEEK’s Tech Stack Awards spotlight the companies behind the innovations pushing the industry forward. Two winners will be named per Product/Platform category and one winner per Company categories. 

Products/Platforms 

  1. Social Media Marketing Product/Platform – Recognizing innovative solutions that redefine how brands show up and engage across social platforms. Entries must demonstrate measurable impact and performance—backed by real case studies that show how the product has transformed client or internal social strategies.
  1. Creator Marketing Product/Platform – Celebrating platforms that power the end-to-end influencer marketing workflow—from discovery to partnership management to content ROI. Entries must prove innovation in scaling authentic creator collaborations and delivering business results for brands through creator-driven campaigns.
  1. Creative Tech Product/Platform – Honoring next-generation tools that revolutionize digital asset creation—static or video—by automating without compromising creativity. Entries must show real-world examples of how the platform or product has helped brands scale personalization, reduce production time, and accelerate go-to-market.
  1. Strategic AI Product/Platform – Recognizing AI-driven platforms that deliver strategic—not just tactical—value and transformation across organizations and client businesses. From autonomous agents to predictive decision-making engines, these tools are showing demonstrable revenue impact, reshaping workflows, and propelling business outcomes.
  1. Podcast/Audio Product/Platform – Honoring platforms driving innovation in the creation, distribution, monetization, or measurement of podcasts and other audio content. Winners show clear ability to drive audience growth and monetization through case studies of standout brand or media success.
  1. Data/Analytics Product/Platform – Honoring platforms that empower marketers with breakthrough analytics, visualization, or predictive capabilities. These solutions turn complex data into actionable insights, driving efficiency, targeting, and real performance improvements for clients.
  1. AR/VR Product/Platform – Celebrating cutting-edge platforms that elevate brand storytelling through immersive augmented and virtual reality. From retail to entertainment, winners demonstrate real brand use cases and tangible results in engagement or conversion.
  1. PR Product/Platform – Spotlighting innovation in public relations—from distribution and media outreach to sentiment analysis and reporting. Winning platforms help brands and agencies scale earned media impact, backed by success stories with measurable ROI.

  1. Mobile Product/Platform – Honoring solutions pushing the boundaries of mobile advertising, UX, or app monetization. These platforms demonstrate how innovation in mobile formats or infrastructure is directly driving user acquisition, retention, and revenue.
  1. Experiential Product/Platform – Celebrating platforms that enhance how brands plan, execute, and scale IRL activations. Whether streamlining logistics or amplifying reach, these tools show measurable lift in engagement, brand recall, or sales.
  1. Cloud Platform – Recognizing transformative cloud solutions that power scalability, integration, and performance for marketers. These platforms fuel innovation behind the scenes—with client examples proving agility, speed, and efficiencies.
  1. CRM Product/Platform – Spotlighting platforms redefining how marketers manage and optimize the customer journey to scale direct communications with consumers. These tools showcase automation at scale—delivering better targeting, higher conversion, and campaign ROI, with strong client success stories.
  1. Addressable Identity Product/Platform – Honoring solutions advancing cookieless data privacy and identity resolution. Through innovative consent frameworks, clean rooms, or encryption tech, these platforms show how brands are safely driving personalization at scale.
  1. Sell-Side Programmatic Product/Platform – Recognizing tools empowering publishers to optimize inventory, yield, and transparency. Winning platforms show impact through increased fill rates, improved CPMs, and higher-quality buyer connections.
  1. Buy-Side Programmatic Product/Platform – Celebrating platforms that maximize efficiency, transparency, and performance for media buyers. These solutions help agencies and brands deliver smarter campaigns at lower costs and with stronger results—and have the data to prove it.
  1. Commerce Product/Platform – Honoring platforms that power modern commerce and retail media, from shoppable media and checkout innovations to SKU optimization. Winners show how their tools drive measurable lift in sales or conversion rates.
  1. Email Product/Platform – Spotlighting platforms reimagining email marketing through smarter automation, personalization, and deliverability. Award-winning tools demonstrate business growth through increased open rates, click-throughs, and ROI.
  1. Search Product/Platform – Recognizing tools that elevate performance in search—from optimizing traditional SEO and SEM to innovating with new AI-driven search experiences. Winning platforms demonstrate significant gains in discoverability, traffic, and revenue for clients.
  1. CTV/OTT Product/Platform -Celebrating innovation in Connected TV and Over-the-Top advertising. These platforms show how brands are reaching high-value audiences on the TV screen with smarter targeting, creative optimization, and measurable outcomes.
  1. Marketing Measurement Product/Platform – Honoring platforms that are cracking the code on complex marketing ROI. From multi-touch attribution to incrementality, these tools show how brands are turning insights into budget-saving, growth-driving decisions—and are helping brands back up their marketing investments.
  2. Gaming Product/Platform – Recognizing platforms that are redefining how brands engage with gaming audiences—whether through immersive in-game advertising, branded experiences, creator integrations, or performance-driven placements. These solutions demonstrate innovation in format, targeting, or measurement, and are backed by results such as increased engagement and revenue. Winning products show how gaming has evolved into a powerful, measurable channel for marketers.

Company

  1. Top Ad Tech Company 
  2. Top Streaming/Media Company
  3. Top Measurement/Analytics Company
  4. Top Creative Tech company 

Whether it’s a breakthrough in data analytics, a game-changing influencer marketing product, or strategic uses of AI that reshape how the company runs, the ADWEEK Tech Stack Awards sets the benchmark for excellence in marketing technology innovation.

Enter using the nomination form below by September 19. 

Recommended videos

https://www.adweek.com/programmatic/call-for-nominations-2025-adweek-tech-stack-awards/