Cann’s Darkly Comedic Holiday Ad Shows a Family Gathering Saved by Weed Soda

This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol.

Shake vigorously, and the result is as explosive as it is predictable.

Cann, the top-selling weed-laced soda with an A-list celebrity following, uses its annual end-of-year campaign to acknowledge what many people already know—the holidays can be a toxic stew of drunken conflict—and ask the question, “Why not get baked instead?”

In a scenario that’s heavily stylized and darkly comedic, Cann solves one family’s dramatic clash with its low-dose THC drinks and quick delivery from the new Jane cannabis shopping app.

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