Illustrator Spotlight: Bráulio Amado

A selection of poster designs and album artwork by one of our all-time favs, graphic designer and illustrator Bráulio Amado (previously featured here). The word selection is really doing some heavy lifting here because I included roughly a million images. Born in Portugal and currently based in New York City, Amado has created things for outlets like The New York Times and A24 as well as artists like Andre 3000, Frank Ocean, and Robyn. You can view his entire archive of work here.

Check out more from Bráulio Amado below!

https://www.booooooom.com/2024/08/05/illustrator-spotlight-braulio-amado/




2024 Logo Trend Report

Each year, for more than 20 years, Bill Gardner of Gardner Design has been studying thousands of logos to select the strongest fit for the year’s Trend Report.

“Flat Box” logos (above) by Scorpion Rose Studio and Semi:Formal, Blue Blazes, Asterisk, and Creative Spark.

Speaking about the collection, Bill said, “As ever, this report is an observation of the logo design industry and isn’t meant as a guide for best practices. Trends are trajectories that evolve and modify over time, not a passing fad. Use these ideas to expand your design acumen while pushing your own design to the next level and keep the trajectory moving to the next iteration.”

“Radar Sweep” logos (above) by Mode, Vadim Carazan, Bram Naus, and Brandforma.

Bill points out that trendy and trends are not the same. “Trends are directions — the way in which something will most likely go. Trendy is more ephemeral. Renowned designer Tom Geismar said it best when he shared with me, ‘Nothing dulls so quickly as the cutting edge.’”

“Passages” logos (above) by Yorgo&Co, Stanislav, Khairul Islam, and Atlas Minor Design Studio.

“Bell Bottoms” logos (above) by For The People, Lantern, Avidity Creative, and John Dorcas.

One step ahead

Some years ago, Lucy Bourton, senior editor at It’s Nice That, discussed graphic design with Paula Scher. Paula let Lucy in on a secret for spotting trends and tastes that made me smile while reading: “If you look through design history and you see something that looks really radical, that’s what you’re going to be doing now. If you think it’s nice, that’s what you’ve already been doing. If you think it’s tired, that’s what you were doing five years ago. But if you think it’s ugly, that’s what you’re going to be doing in five years.”

More of the discussion here: One Step Ahead

Bill Gardner is the founder of LogoLounge.com, a repository site where members can post their logo design work and search the works of others by keyword, designer’s name, client type, and more.

For this year’s full selection: 2024 Logo Trend Report

https://www.logodesignlove.com/2024-logo-trend-report




Easily Replace Backgrounds in Photos with ON1 by Dan Harlacher

Hello, fellow photographers. I’m Dan Harlacher from ON1, the creators of some amazing photography apps and plugins! I’m excited to show you the new Quick Mask AI tool in ON1 Photo RAW 2024.5. This tool is incredibly powerful and makes background replacements super simple. To illustrate its capabilities, I’ll walk you through three examples, from simple to complex. I also created this short video outlining each of these steps!

Example 1:
Simple Background Replacement

Let’s start with a straightforward example—a bird photo. The original background is dull and shot in low light, resulting in a noisy image. Here’s the step-by-step process to enhance and replace the background:

  1. Noise Reduction and Sharpening: First, the photo includes a lot of noise and is a little out of focus. So, I used NoNoise AI and Tack Sharp AI to remove the noise and restore the details.
  1. Brightness Adjustment: Next, I brightened the image using the “Tone and Color” adjustments, increasing the exposure by about a stop and adjusting the blacks to enhance contrast.
  1. Adding a New Background: I selected a new background from the ON1 Extras, specifically a bokeh image, and used the “Transform” tool to fit it perfectly behind the bird.
  1. Masking the Old Background: Using the Quick Mask AI tool, I clicked on the bird to keep it and removed the old background. The result was a clean separation, allowing the new background to shine.
  1. Final Adjustments: Finally, I adjusted the background’s tone and color to complement the bird’s colors, creating a harmonious and vibrant image.

Example 2:
Intermediate Background Replacement with Blending

I worked with a studio shot against a neutral backdrop for a more complex scenario. 

Here’s the approach:

  1. Initial Adjustments: I cropped out unwanted elements, like a soft box in the corner.
  1. Layering a New Background: I added a new studio backdrop, flipped it to match the lighting, and scaled it to fit.
  1. Blending Backgrounds: Using Quick Mask AI, I masked out the original background but retained the shadows and the floor’s shape by reducing the mask’s opacity. This blended the new backdrop seamlessly with the original, maintaining a realistic look.
    1. Color Adjustments: I tinted the new background using a photo filter to match the subject’s shorts, ensuring a cohesive color scheme.
    1. Edge Refinement: I used the Chisel tool and Refine brush to clean up any remaining halos or edges, particularly around hair, for a polished finish.

    Example 3:
    Advanced Background Replacement with Color Corrections

    The third example involves a challenging shot with a bright blue background that reflects onto the subject’s metallic necklace and skin. 

    Here’s how I tackled it:

    1. Exposure Adjustment: I lowered the exposure to correct the image’s brightness.
    1. New Background Addition: I selected a new background and used the Transform tool to scale and position it.
    1. Masking and Cleaning Up: Quick Mask AI helped remove the old background. However, blue reflections remained on the subject, requiring further refinements.
    1. Local Color Adjustments: I used local adjustments to desaturate the necklace’s blue reflections and repainted the skin edges with a flesh color using the paint with color option. This corrected the color cast without altering the luminosity.
    1. Final Touches: The result was a natural-looking edge with the correct colors, eliminating unnatural blue hues.

    Conclusion

    These examples highlight the incredible versatility and power of the Quick Mask AI tool in ON1 Photo RAW 2024.5. Whether dealing with simple or complex scenarios, this tool makes background replacements and composites much easier.

    About ON1 Photo RAW

    Elevate your photo editing game with a 30-day free trial of ON1 Photo RAW—no credit card required. Perfect for photographers of all skill levels, ON1 Photo RAW offers an intuitive yet powerful platform that blends speed, versatility, and quality into one AI-powered application. It’s the ultimate AI photo editor and includes everything a photographer needs in one application. Try ON1 Photo RAW for free and experience why it’s the top Lightroom Alternative, giving you the ultimate control to bring your photographic visions to life.

    https://layersmagazine.com/easily-replace-backgrounds-in-photos-with-on1-by-dan-harlacher.html




    100 Days

    Each year, the students of SVA’s Masters in Branding program spend 100 days documenting their process with a chosen creative endeavour.

    This year, Print Mag has been showcasing each student. Here are a few 100 Days projects that stood out from a logo perspective.

    Kaylin Ingram’s fun Brand Castles is a hint at the ephemeral nature of business, like castles in the sand. Follow on Instagram.

    Marisa Goldberg takes a craft approach with The Brand Blanket, knitting 100 logos. Almost finished on Instagram.

    Brand What Ifs is a series by Deane Cruz who wonders what well-known brands would look like if they branched into new markets. Also updating through Instagram.

    More projects from the Masters in Branding students on Print Magazine’s SVA 100 Days page.

    https://www.logodesignlove.com/100-days




    How To Use AI to Easily Create Neon Sign Effects in Adobe Firefly

    There are plenty of ways to make neon signs with glow effects in Photoshop, but creating ultra-realistic neon signs usually involves advanced 3D modelling or having a genuine neon sign made in real life. However, the advances in AI technology now make it easy to generate highly realistic neon signs, complete with the intricate details of mounting hardware, cables, texture of the glass tubes, and an illumination with much more depth and vibrancy than a basic Photoshop Outer Glow effect. Follow along with this tutorial to learn how to transform your basic lettering into a realistic neon sign, with the help of the new AI tools in Adobe Firefly.

    How To Use AI to Easily Create Neon Sign Effects in Adobe Firefly

    ► Download the Smoothy Font – https://spoon.graphics/3fg4Dlw

    Subscribe to the Spoon Graphics YouTube Channel

    Check Out My Photoshop Neon Effect Tutorials

    https://blog.spoongraphics.co.uk/tutorials/videos/how-to-use-ai-to-easily-create-neon-sign-effects-in-adobe-firefly




    Nail the Vintage Look with This New Bundle of Design Resources

    The key to creating authentic looking vintage designs is using the right assets, but genuine vintage tools and resources can be difficult to find! Thankfully this bundle has you covered with a variety of resources that are derived from various authentic sources, so you can inject a piece of history right into your design work for the most realistic results. The Vintage Lover’s Artistic Collection gives you access to a complete toolbox of vintage resources. You’ll find high quality textures, old papers, fonts and illustrations scanned from antique source materials. With a $368 discount reducing the price to just $29 you won’t find better library of vintage tools.

    Nail the Vintage Look with This New Bundle of Design Resources

    When vintage style designs rely so much on third party assets, it’s important to consider the licensing terms. Every single item in this collection is completely covered with an extended license that allows you to use any of the resources in your commercial and client work, as well as artwork for sale, such as merchandise, posters, or prints.

    Buy The Vintage Lover’s Artistic Collection for $29

    https://blog.spoongraphics.co.uk/latest_news/nail-the-vintage-look-with-this-new-bundle-of-design-resources




    Grainy Xerox Grunge Effect Photoshop Tutorial

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    Download the FREE bundle I’m already subscribed

    https://blog.spoongraphics.co.uk/tutorials/videos/grainy-xerox-grunge-effect-photoshop-tutorial




    The Future of Design and AI’s Role in Creativity With Canva

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    Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

    In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, executive creative director at Canva. Van der Werff shares her journey from an aspiring artist in New Zealand to leading the creative direction at Canva. She also explores Canva’s mission to democratize design, the importance of empowering individuals and enterprises, and the potential for AI to enhance human creativity.

    Canva has transformed from a startup into a global design powerhouse, leveling the playing field for visual communication. The company’s “What Will You Design Today?” campaign introduces its wide range of users, from teenage activists to Zoom.

    As ECD, van der Werff has been instrumental in shaping Canva’s brand and vision. Originating from New Zealand, her journey began in art school and led her to various branding agencies in Paris and Sydney.

    Joining Canva in 2017 as its first brand designer, van der Werff has played a crucial role in shaping Canva’s brand identity and leading a team of 100 creatives. Her dedication to empowering creativity and solving real-world problems makes her a key thought leader in the design industry.

    “The core brand tenets that we have today are human and inspiring and empowering, and those are the things that have led all of the creative that we do,” she says.

    Listen to Cat Van der Werff on the Speed of Culture podcast and gain insights into the future of design, the power of AI and how Canva continues to empower creativity worldwide.

    Key takeaways:

    • 00:02:30-00:04:07 Building Canva’s Brand Identity — In the early days of Canva, the focus was on establishing a robust brand identity. Starting with just a logo, van der Werff worked closely with the founders to develop Canva’s core brand values: human, inspiring and empowering. This foundation has guided the company’s creative direction and ensured consistent and impactful branding across all touch points. Defining a brand’s core values is an important investment and essential to creating a strong and cohesive identity.
    • 00:04:42-00:05:13 Empowering Creativity Through Design — Canva’s mission is to democratize design, making it accessible to everyone. Van der Werff explains how Canva provides a simple and intuitive design journey that caters to various needs, from creating resumes to marketing materials. This approach removes technical barriers, and brands that work to empower their users can emerge as champions of accessibility and innovation in their respective markets. It also means they can reach a broader audience, enhance user satisfaction and foster loyalty.
    • 00:07:33-00:08:37 Evolution of Canva’s Product Offerings — Van der Werff highlights the evolution of Canva’s product, which started with basic templates and snowballed into an offering with a wide range of design tools and features. By continually expanding its library and integrating new technologies, Canva has remained relevant and valuable to its users. To meet the changing needs of audiences, brands must continuously innovate and expand their offerings with new features and technologies.
    • 00:14:09-00:15:00 The Role of AI in Canva’s Future — AI plays a significant role in Canva’s strategy, enhancing the design process and enabling users to work more efficiently. Van der Werff discusses the launch of Magic Studio, which includes AI-powered tools like Magic Design and Magic Write. These tools help users generate designs and copy quickly, making the creative process more efficient. AI has the potential to help software brands help their customers with streamlined workflows and enhanced productivity.
    • 00:18:27-00:19:39 Scaling Creativity in Large Organizations — Though Canva started as a DIY tool for everyday people, it’s quickly become a critical design tool for businesses of all sizes—including enterprises. Van der Werff explains how Canva’s brand kit and templates ensure that even non-designers can create on-brand materials. This approach helps large organizations scale their creative output without compromising brand integrity. B2B brands going after the enterprise need to consider how they can offer tools and processes that deliver scalability while helping their audience maintain brand standards.

    https://www.adweek.com/brand-marketing/the-future-of-design-and-ais-role-in-creativity-with-canva/




    Download All These Fonts for Just $29

    How do you fancy getting your hands on a hand-picked selection of fantastic fonts to take your design projects to the next level? Design Cuts have put together another deal packed full of top quality fonts and squashed the price down by 91%, so much so that there isn’t much left on the price tag! This is a great opportunity to acquire $316 worth of fonts in a variety of styles for just $29.

    Every one of these fonts has been expertly crafted by type designers and foundries with a serious passion for typography, which is clear from the pro-grade quality. If you’ve only ever used free fonts in your design work, you’ll see the difference immediately with the wealth of weights and styles, plus the advanced OpenType features that are available when they’re used in professional design software like Photoshop, Illustrator or InDesign. Have a browse through this collection and imagine the kinds of artwork you could create with them.

    Buy The Designer’s Fantastical Font Collection

    https://blog.spoongraphics.co.uk/latest_news/download-all-these-fonts-for-just-29




    Make Your Designs Shine With This New Summer Themed Bundle

    Prepare for any design project that you might face this summer with a huge upgrade to your resources library. This new Creative’s Shining Summery Collection contains a variety of tools that help you create cheeful styles and effects. Improve your illustrations with detailed brushes; add stunning text to your designs with expertly crafted fonts; and easily add watercolour effects to your work with ready-made assets. This bundle includes timeless tools you can rely upon to create hot artwork all year round, but the limited-time discount will expire in just over a week!

    All the tools in this bundle are backed by an extended licence so you’re free to use them in all your personal and commercial project work. It’s only available for a limited time with a massive 93% price reduction, so be sure to pick up this unmissable deal at $29 before the discount expires.

    Buy The Creative’s Shining Summery Collection<!--</

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    https://blog.spoongraphics.co.uk/latest_news/make-your-designs-shine-with-this-new-summer-themed-bundle