A major hospital network in New Mexico raced to fix a cybersecurity issue on Monday that forced it to send ambulances to other hospitals and left the state without an emergency department capable of treating the most serious injuries.

The University of New Mexico Health System told people not to show up at its main hospital in Albuquerque and canceled appointments at its more than 30 clinics. It said it was working to resolve the issue, the extent and nature of which was not immediately clear.

The hospital network conducts about 900,000 outpatient visits and receives 100,000 emergency room visits each year, according to its website. It operates the state’s only Level 1 trauma center.

Presbyterian Healthcare Services and Lovelace Health System, two other major healthcare providers in New Mexico, said they were coordinating with the UNM Health System, including taking additional patients.

The UNM Health System said in a statement that its hospitals and clinics began resuming operations in phases later in the day.

Multiple UNM Health System employees said they heard messages across their computers while working late Monday morning that claimed to have stolen student and employee data and patient information.

A spokesperson for the health system wouldn’t comment, saying that the incident remains an active law enforcement investigation. FBI spokesperson Margot Cravens in Albuquerque said the agency was “assisting our partner” but declined further comment.

The Associated Press left emails and phone messages seeking comment from the Bernalillo County Sheriff’s Office and the Albuquerque Police Department.

The incident comes amid growing concern about the security of digital systems that underpin essential services, from banking to medical care.

Incidents affecting hospitals, including demands for ransom. have been going on for a decade, said Josephine Wolff, a professor of cybersecurity policy at Tufts University.

Breaching a system to play a message on computers is pretty unusual, Wolff said. Monday’s incident, she said, shows “how much work we still have to do to get better at defending ourselves.”

On Monday afternoon, at the main entrance to its Albuquerque hospital, employees in turquoise staff shirts sat on chairs that blocked the waiting room and told patients their appointments might be canceled.

At a medical center in the Albuquerque suburb of Rio Rancho, two security guards at the entrance told patients arriving for appointments to reschedule.

UNM’s Health Sciences Center, the state’s largest academic medical center, canceled classes Monday.

Related: Cyberattacks on Hospitals Are Likely to Increase, Putting Lives at Risk, Experts Warn

https://www.securityweek.com/cybersecurity-issue-forces-a-major-new-mexico-hospital-to-divert-patients-and-close-clinics/

We would welcome discussion of three broader questions:

What expectations should govern early access to AI-generated results, disclosure of conflicts of interest, and the use of unpublished material for subsequent research?

How should credit recognize both new discoveries and the work of checking, fixing, simplifying, explaining, and extending them?

How can we support students and researchers as methods and research directions change, while preserving the understanding and judgment needed to question results and develop new ideas?

https://www.theverge.com/ai-artificial-intelligence/1019143/openai-eth-kaseya-science-math-physics

https://www.theverge.com/gadgets/1018962/samsung-p9-256gb-microsd-express-card-switch-2-deal-sale

Un’eclissi totale di Sole avvenuta oltre 2.700 anni fa sta riscrivendo le certezze su come ruota la Terra e sui cicli che regolano il nostro clima. Grazie alla correzione di una svista geografica di appena otto chilometri, un gruppo internazionale di scienziati ha ricostruito con precisione l’oscuramento solare registrato in Cina nel 709 avanti Cristo. Il risultato conferma che il nostro pianeta sta progressivamente rallentando la sua corsa e che il Sole, da solo, attraversa fasi di sonno profondo e improvvisi risvegli magnetici.

Per rispondere subito alle domande centrali: l’evento si è verificato esattamente il 17 luglio del 709 a.C.. La sua eccezionalità risiede in due primati assoluti. Si tratta della più antica testimonianza scritta di un’eclissi solare totale databile con certezza matematica e contiene quella che molti studiosi considerano la prima descrizione nella storia umana della corona solare, ovvero l’atmosfera esterna della nostra stella.

Lo studio, pubblicato sulla rivista scientifica Astrophysical Journal Letters e guidato da Hisashi Hayakawa dell’Università di Nagoya, unisce astrofisica moderna e archeologia. Gli scribi della corte del ducato di Lu annotarono negli Annali delle primavere e degli autunni che quel giorno di luglio il Sole fu completamente divorato dall’ombra. Sette secoli più tardi, nel Libro degli Han (Hanshu), fu aggiunta una nota cruciale tramandata dagli archivi antichi: il Sole oscurato appariva “completamente giallo sopra e sotto“.

Immagine illustrativa

Fino a poco tempo fa, però, i calcoli dei computer moderni smentivano gli antichi cronisti. Simulando la rotazione terrestre del passato, l’ombra totale dell’eclissi non sarebbe dovuta passare sopra Qufu, la capitale del ducato di Lu. Sembrava l’ennesima esagerazione letteraria del mondo antico, finché gli storici non hanno controllato gli scavi archeologici sul campo.

I calcoli precedenti si basavano sulle coordinate della città moderna, dimenticando che l’antica capitale sorgeva a otto chilometri di distanza. Spostando il punto di osservazione sulla mappa, il modello astronomico è andato a posto all’istante.

Questa correzione millimetrica ha permesso di estrarre tre dati scientifici di enorme rilievo:

• La frenata della Terra: il nostro pianeta non gira come un orologio svizzero, ma rallenta a causa dell’attrito delle maree oceaniche provocate dalla Luna. Nel 709 a.C. la Terra ruotava più velocemente di oggi e le giornate erano leggermente più corte, con uno scarto temporale accumulato calcolato tra 20.264 e 21.204 secondi.
• Il risveglio magnetico del Sole: la luce gialla vista sopra e sotto il disco nero descrive una corona solare estesa e strutturata, tipica di una stella in piena attività magnetica.
• La fine di un’era fredda: l’eclissi cade subito dopo il “Grande minimo di Omero” (808-717 a.C.), un lungo periodo in cui il Sole aveva quasi smesso di produrre macchie solari, raffreddando l’atmosfera terrestre. Quindi il clima è stato nel tempo fortemente influenzato dall’attività solare.

Per capire il peso di questi numeri, basta osservare come gli scienziati incrociano i dati storici con quelli naturali:

Perché gli imperatori cinesi pagavano schiere di astronomi per fissare il cielo? Non per puro amore della scienza, ma per calcolare il rischio politico. Nell’antica Cina vigeva l’omenologia: un’eclissi o un’aurora boreale erano lette come avvisi celesti della cattiva condotta del sovrano. Se il cielo si oscurava, il potere vacillava, i raccolti potevano fallire per le crisi climatiche associate e le rivolte contadine bussavano alle porte del palazzo.

Una tempesta solare potente, simile a quelle che seguono il risveglio da un grande minimo, oggi metterebbe fuori uso le reti elettriche nazionali, i trasformatori ad alta tensione, i cavi sottomarini e la rete GPS da cui dipendono la logistica globale e le transazioni finanziarie. Invece di deindustrializzare il continente con regolamentazioni punitive, gli Stati farebbero bene a investire spesa pubblica produttiva per schermare le infrastrutture strategiche e le reti energetiche. Gli antichi funzionari cinesi scrutavano il Sole per salvare il trono e i granai; i nostri governanti farebbero bene a studiarlo per salvare le filiere industriali.

Rimani aggiornato seguendoci su Google News!

SEGUICI

https://scenarieconomici.it/il-sole-si-e-spento-e-poi-riacceso-un-antico-testo-cinese-svela-la-verita-sul-clima-terrestre-e-sulla-frenata-del-nostro-pianeta/

Any failure to secure access to adequate electrical power, any legal, regulatory, or other administrative action or change limiting the availability of electricity, or any significant increase in energy or compliance costs, could adversely affect our cost structure and limit our ability to scale our compute infrastructure, develop and deploy our models, and service our customers.

https://www.theverge.com/ai-artificial-intelligence/1018994/anthropic-ipo-ai-data-center-energy-climate-risk

Google Ads is bringing High Value acquisition mode to Shopping campaigns and expanding customer retention modes across Search, Shopping, and Performance Max.

Google Ads Liaison Ginny Marvin shared the updates on LinkedIn. Google’s announcement confirms the features are rolling out in October, with retention modes becoming more widely available following beta testing.

The updates follow the dedicated Customer Lifecycle Optimization section spotted within conversion goals earlier in August 2026. That update brought acquisition, lapsed customer, and loyalty member settings into one section.

High Value Acquisition Comes To Shopping

Google is extending High Value mode from Search and Performance Max to Shopping campaigns. The setting lets advertisers bid higher for new customers who resemble their most valuable existing buyers.

Advertisers can prioritize high-value prospects, other new customers, and existing buyers differently. Google’s documentation specifies value-based bidding and requires at least one Purchase conversion goal.

Retailers will need to decide which customers justify a higher acquisition cost. A large first order could be one indicator, but repeat purchases and profitability might need a different customer list defined.

For example, a shopper who places one large, heavily discounted order may generate less profit than someone making smaller, regular purchases. Using either group as the model gives Google different information about which new customers to prioritize.

Retention Modes Expand Across Campaign Types

Google is also rolling out three retention modes across Performance Max, Search, and Shopping campaigns:

• Re-engagement: Prioritizes lapsed customers while continuing to reach other shoppers.
• Loyalty: Helps advertisers reach loyalty program members with tailored messaging and member-only offers.
• Retention-only: Limits campaigns to the existing customer segments advertisers specify.

Advertisers define when a customer qualifies as lapsed based on their company’s purchase cycle. They can use Customer Match lists to identify those customers, then assign additional conversion value so Smart Bidding prioritizes them.

Google’s support page hasn’t fully caught up with the rollout announcement. It still lists Re-engagement as available only in Performance Max and Loyalty in Performance Max and Shopping. Retention-only is missing from the overview.

For now, advertisers should check their account settings for availability as the rollout continues.

What This Means For Advertisers

For advertisers looking to test these updates, the setup begins in Google Ads’ Customer Lifecycle Optimization section under ‘Goals’. Customer lists tell Google which buyers to prioritize, while the campaign setting determines how to bid for them.

For re-engagement, you can build a list of past buyers who have gone longer than usual without purchasing. Upload that list as a Customer Match audience in Google Ads and identify it as lapsed customers in the lifecycle settings.

The timing should obviously reflect what those customers bought.

Someone who hasn’t ordered coffee in 90 days might be overdue for another purchase. Someone who bought a refrigerator 90 days ago probably isn’t shopping for a replacement. Retailers selling both would need more specific lists than everyone who hasn’t purchased in three months.

Once the mode becomes available in an eligible campaign, select ‘Re-engagement’ to prioritize lapsed buyers while continuing to reach other shoppers. Choose ‘Retention-only’ when the campaign budget is dedicated to the selected existing customer segments.

For High Value acquisition in Shopping, you should review which existing buyers populate the high-value customer list before enabling the setting. A list based on repeat purchases gives Google a different model than one based on large first orders.

When setting additional conversion value, use what the business can afford to pay for that customer. Then, you can compare campaign results with actual sales and margins. When you want to look at profitability, include discounts and the cost of advertising when assessing.

Customer History Plays A Larger Role In Bidding

A purchase tells Google what an order is worth. Customer history can help explain why a retailer might pay more to win it, whether from a promising first-time buyer or a previously frequent shopper who stopped ordering.

With this rollout, more Search and Shopping campaigns can use that history to influence which customers receive a higher bidding priority.

Featured image: fengdr2020 / Shutterstock

https://www.searchenginejournal.com/google-ads-expands-customer-lifecycle-goals-in-search-and-shopping/594458/

Google has recently created an additional “Only index content meant for Search” section within the spam guide it updated on Oct. 26. The new section advises websites with pages made for direct sharing, collaboration or utility to set a noindex tag or use a robots.txt directive to block crawlers by default for those pages.

According to Google’s changelog this is an addition relating to “blocking indexing of link-shared content.”

The new section includes a link to the introductory page about robots.txt, and according to that introductory page the robots.txt file “is not a mechanism for keeping a web page out of Google.”

What Google Added

Google’s new “Only index content meant for Search” section follows the guide’s advice on spotting spammy accounts and reads:

“If your service lets users create shareable pages, generated outputs, or interactive tools, consider whether that content is meant to be found through search engines or only accessed directly by people with a link.”

“When pages are created for direct sharing, collaboration, or utility rather than public search discovery, apply the noindex rule (using a robots meta tag or X-Robots-Tag HTTP response header) or block crawling in robots.txt by default.”

The guide’s opening paragraph said hosting platforms “may be similarly open to abuse.” The updated sentence adds “tools that let users publish shared pages, generated content, or web apps,” and says spammers may create a large number of “pages or sites” where it used to say sites.

The previous version, last updated Dec. 10, 2025, already suggested noindex on posts from new users until they build a reputation on the platform. That advice is unchanged.

Noindex Or Robots.txt

Google’s robots.txt introduction says a page “that’s disallowed in robots.txt can still be indexed if linked to from other sites.” Google won’t crawl the blocked content in that case, but the URL and possibly the anchor text of links pointing to it can appear in results, without a description.

Google’s page on noindex says the rule only works when robots.txt isn’t blocking the page, because otherwise “the crawler will never see the noindex rule.” Google’s “Control what you share” page, updated Oct. 21, lists robots.txt as applicable to “images and video” and noindex as applicable to “all content types.”

On July 27, I confirmed that Claude’s share path was blocked by a “Disallow” directive in robots.txt. In addition, the share pages also returned a “none” value for the X-Robots-Tag HTTP response header. Google treats “none” as equal to both noindex and nofollow according to its documentation of robots meta tags. I have been unable to determine what Google saw when it initially found those links.

New Search Console Checks

The new spam guide from Google states you should be verifying your website or subdomain through Search Console for your platform to receive emails when it gets a manual action or has a security issue. It further suggests you check the Page Indexing report and Search performance report on an ongoing basis for “unexpected spikes” of indexed pages, impressions or queries which do not align with your platform’s intent.

A new bullet under the guide’s monitoring advice suggests tracking creation and indexing at the platform level, with alerts for spikes in newly published public pages or “a small number of users generating a large share of indexable URLs.”

Why This Matters

Google’s changelog says its Oct. 26 update to the spam guide aims to help platforms “keep user-created pages that aren’t meant for Search out of the index and detect spam earlier.”

For share links, generated outputs, and app pages, check that any noindex can reach Googlebot. A robots.txt rule that blocks Googlebot from those pages means Google never reads it.

Looking Ahead

The Page Indexing report that Google’s new monitoring advice points to has a status called “Indexed, though blocked by robots.txt.” Google’s help for that status says to remove the block and use noindex. Share URLs that Google indexes despite a robots.txt block can appear under that status in Search Console.

Featured Image: Thaspol Sangsee/Shutterstock

https://www.searchenginejournal.com/google-indexing-advice-shareable-pages-spam-guide/594451/

Artificial intelligence giant Anthropic filed papers Monday for what could be the biggest initial public offering of stock ever even as its top executive warns that advanced AI could pose an existential threat to humanity.

The filing sets up the San Francisco company for a Wall Street debut next month, potentially eclipsing the SpaceX initial public offering in June that raised a record $86 billion. An Anthropic IPO would also put the company ahead of OpenAI in going public in what is expected to be a pair of blockbuster stock debuts for the rival AI labs.

An IPO could provide Anthropic with enormous resources to accelerate its expansion. The amount the company ultimately raises remains uncertain, as do its final valuation and offering price, but even at lower estimates, it would turn the five-year-old startup into one of the world’s most valuable companies and potentially boost the wealth of CEO Dario Amodei and his sister and co-founder, Daniela, by billions of dollars.

The 335-page document showed Anthropic’s revenue is growing rapidly, reaching more than $16 billion in the first half of the year — 14 times its revenue from the same period last year. But like many other tech companies going public, the company behind the Claude chatbot has yet to turn a profit.

Despite the losses, Anthropic, valued earlier this year at $965 billion by private investors, is reportedly set to see that value rise to $1.5 trillion or possibly $2 trillion, although its final valuation has not been established. At $1.5 trillion, Anthropic would rank among the world’s most valuable public companies, alongside Tesla.

As for money raised, the offering could bring in as much as $100 billion, according to reports, surpassing the record set by SpaceX.

In a regulatory filing, Anthropic said it will list its stock on the Nasdaq Global Select Market under the ticker symbol “ANT.”

A Wall Street debut is planned in a jittery market

In the filing, the company said it could use some of that money on acquiring other businesses and technology as well as investing in infrastructure to grow its business to take on rivals.

Formed in 2021 by former OpenAI leaders, Anthropic is locked in a fight for dominance with that company. The two leaders, Amodei and OpenAI CEO Sam Altman, are widely seen as bitter rivals.

But they have plenty of other competitors, including Google, newer startups in the U.S. and China and SpaceX, which has an AI business. Anthropic, OpenAI and SpaceX’s AI division have all been losing more money than they make because of the huge costs of resources in building AI, fueling concerns of a bubble.

The need for cash may explain why Anthropic is rushing to tap public markets this year, and not waiting until next year, as is OpenAI’s plan. Adding to the pressure is the possibility demand for AI shares could drop, or even collapse. Investors have become jittery about the massive financing needs of the sector, and several tech companies have pulled IPO plans recently.

In addition to helping plug any cash shortfall, the IPO will shower extraordinary wealth on Anthropic’s seven founders, including Amodei and his sister. The filing didn’t directly state their ownership stakes, but other figures disclosed suggest each will end up with 1.4% of the company, a windfall of as much as $28 billion a person should the company go public at the top expected value.

Risks aplenty, but a big payoff to the founders

Dario, 43, and 39-year-old Daniela, who is Anthropic’s president, are worth $15.5 billion each, according to Forbes, which ranks them as the 176th and 177th richest in the world.

Anthropic reported a net loss of $80.7 billion in the first half of 2026, although that included a one-time, $72.4 billion charge for an accounting adjustment related to financing agreements, according to the filing. In the same period a year ago, Anthropic lost $13 billion.

Reflecting AI’s dangers, the document includes some unusual provisions, including granting those two and their five other co-founders 50.1% of shareholder votes through a special class of shares. Anthropic also has appointed independent, financially disinterested members of a so-called Long-Term Benefit Trust, holding power to appoint directors, that is designed to ensure the company doesn’t put financial interests ahead of public safety.

Another unusual feature of the filing is its long list of “risk factors,” a required disclosure for every public company but in this case one that runs nearly 100 pages — and makes for riveting reading.

Among the risks are the quotidian — the possibility it won’t be able to retain key staff or navigate regulatory roadblocks — and the horrific. The latter includes the prospect of “malicious actors” using AI models to build chemical weapons, authoritarian rulers turning to the technology to crack down on their citizens and the possibility that its AI models could go rogue and “pose catastrophic or existential risks to humanity.”

Calls for an AI slowdown

Anthropic and other leading companies have touted the technology’s potential to cure diseases and speed economic growth. But it also threatens major disruptions to jobs by reducing the need for human labor.

A string of hacking incidents by rogue AI agents also has raised fears the technology will slip free of human control to carry out harmful, life-threatening tasks.

In September, Amodei said the AI industry should slow its fast-moving development to give safety measures time to catch up. Without such a slowdown, Amodei warned AI could be capable of letting loose a swarm of agents that could take over the entire internet within six to 12 months.

He offered a plan in a post on his website to increase checks on the industry, noting that Anthropic is already undertaking part of this on its own. As for other steps, though, he said that would require coordination across the industry and with governments around the world, including authoritarian ones.

Clashes with the U.S. government

Anthropic has tried to set itself apart from other AI companies as the “good guys,” focusing on safety and responsible development as opposed to growing at all costs. Some of this sentiment stems from the company’s dispute with the U.S. government, which broke out in February when President Donald Trump and Defense Secretary Pete Hegseth accused Anthropic of endangering national security and designated the company a supply chain risk.

Anthropic sued the Pentagon over the supply chain risk designation in March for what it called an “unlawful campaign of retaliation” over its refusal to allow unrestricted military use of its technology. The legal challenge intensified an unusually public dispute over how AI can be used in warfare and mass surveillance.

ChatGPT maker OpenAI made its own deal to work with the Pentagon hours after the government punished Anthropic for its stance. Anthropic also filed a separate and narrower case involving a different rule the Pentagon is using to try to declare Anthropic a supply chain risk.

A California judge ruled in Anthropic’s favor in the first case and a Washington, D.C. judge sided with the government in the second. Both sides are appealing the decisions.

https://www.securityweek.com/anthropic-files-for-potentially-the-biggest-ipo-ever-as-ceo-warns-of-risk-to-humanity-from-ai/

Per un weekend in treno, scegli un’apertura frontale a valigia se vuoi vedere e raggiungere più facilmente i capi nello scomparto principale. Un modello con apertura dall’alto può fare al caso tuo se tieni gli oggetti che usi spesso vicino alla chiusura o in una tasca esterna. L’apertura, da sola, non determina capienza, ingombro o comfort: contano anche le caratteristiche del singolo zaino.

Apertura a valigia: più visuale sul contenuto

Se la cerniera consente di aprire ampiamente lo scomparto, puoi appoggiare lo zaino e avere una visuale più chiara dei vestiti e degli accessori. È comodo quando devi scegliere un capo o recuperare qualcosa senza spostare tutto ciò che sta sopra. Per sfruttare questa apertura, però, ti serve spazio per appoggiare e aprire il bagaglio: in un passaggio affollato o in uno spazio ristretto può essere scomodo.

Apertura dall’alto: organizza gli oggetti per ordine d’uso

In uno zaino top-loader i capi si dispongono in verticale. Se l’oggetto che cerchi si trova in fondo, potresti dover spostare quelli sistemati sopra. Metti quindi gli indumenti che userai per primi nella parte alta e lascia documenti, telefono e caricabatterie in una tasca con chiusura facile da raggiungere. Così non devi aprire lo scomparto principale ogni volta che ti serve qualcosa.

Come preparare lo zaino per il viaggio

• Raggruppa i capi per tipo o per momento d’uso; sacche o cubi da viaggio aiutano a tenerli separati in entrambi i tipi di zaino.
• Prima di chiudere il bagaglio, controlla che gli oggetti fragili siano protetti e che gli elementi essenziali non siano finiti sotto gli altri vestiti.
• Valuta dimensioni, peso, tasche e organizzazione interna del modello: sono questi aspetti, non la sola apertura, a determinare quanto lo zaino è adatto a ciò che devi portare.

Quale apertura scegliere

Se durante il weekend prevedi di accedere spesso a vestiti e accessori, l’apertura a valigia può rendere più semplice vedere e recuperare il contenuto principale. Se invece tieni a portata di mano tutto ciò che ti serve durante il tragitto e apri di rado lo scomparto principale, può bastarti un modello dall’alto. In entrambi i casi, organizza gli oggetti in base a quando ti serviranno e verifica che forma e dimensioni dello zaino siano pratiche da trasportare e riporre.

https://www.ilkim.it/zaino-da-weekend-in-treno-apertura-a-valigia-o-dall-alto/

In May, I wrote that generative UI ends the page as the destination. I still think generative UI goes there, but five months later it is clearly early. Google and OpenAI now both build answers as interfaces, and neither has shown a website’s data inside one. The decision generative UI would force on a business is already visible, though, and it looks a lot like the one hotels made with Booking.com.

Generative UI means the AI builds the screen for each answer, with charts, buttons, maps or a small tool, instead of returning a block of text or a list of links.

Google’s Generative UI Reached AI Mode Globally In English By August 2026

Google’s generative UI was live globally in English in AI Mode, the chat-style tab in Google Search, by Aug. 19, 2026. Google first brought it to AI Mode with Gemini 3 on Nov. 18, 2025, and at I/O on May 19, 2026, promised it to everyone. Google’s Search post from I/O says Search “can design custom layouts, assembling components (like interactive visuals, tables, graphs or simulations),” and that these capabilities “will be available for everyone in Search this summer, free of charge.”

Google’s I/O post says how generative UI is built: “We’re bringing the power of Google Antigravity and the agentic coding capabilities of Gemini 3.5 Flash right into Search.” Antigravity is Google’s tool for AI that writes code. Google’s November 2025 post says Gemini codes the interactive tools in real time and adds them into the response.

Google’s August 19 post confirmed the rollout: “Generative UI capabilities have launched globally in English in AI Mode” and “have started rolling out as well in AI Overviews,” the AI summaries at the top of Google results. The examples in Google’s August post are study aids, “custom tools and simulations to help you see complex topics in action.”

The I/O example that does use outside information is for a later feature: Small apps people will be able to build inside Search “in the coming months.” Google’s example is a fitness tracker: “Search will code it for you, tapping into fresh, real-time sources including reviews, live maps and local data like the weather.” Google’s I/O post does not say whose reviews.

OpenAI Launched Its Own Version, Intelligent UI, In ChatGPT On Oct. 7, 2026

OpenAI launched Intelligent UI with GPT-6 on October 7. ChatGPT answers can now “include graphics, tappable buttons, forms, charts, and interactive experiences you can use directly in your conversation.” OpenAI started rolling it out to most paid ChatGPT plans that day, and to the Free and Go plans the next day.

OpenAI says ChatGPT shows these screens while the answer is still being written. ChatGPT puts its screens together from ready-made parts, while Google says Gemini writes the code for its interactive tools on the spot.

OpenAI’s examples are a Sunday roast timed alongside the recipe, a road trip on a map, the central limit theorem, a bill splitter and a retirement calculator. OpenAI’s post closes on “Instead of people adapting to software, software will adapt to people.” OpenAI’s Intelligent UI announcement mentions web search but says nothing about websites, sources, or links back.

Neither Google Nor OpenAI Has Shown A Website’s Data Inside A Generated Interface

The examples in Google’s and OpenAI’s announcements are built from what the AI already knows. None of them shows a store’s product, a hotel’s rooms, or a local business’s hours inside a generated interface. Google’s November 2025 post says “all responses have prominent links to high-quality content across the web,” which puts links next to the generated interface and says nothing about a business’s own data inside one.

I have not seen it either. I have seen rich results, the search results with extras like star ratings or prices, but I have no idea if that was generative UI.

Whether anyone is using generative UI is also an open question. Google’s June 3 post, updated August 31, puts AI Overviews at “over 2.5 billion monthly active users” and AI Mode past 1 billion monthly users. OpenAI says more than 1.2 billion people use ChatGPT each week. Those are the audiences of the products, and neither company has said how many people see a generated interface. One ChatGPT Plus user reported on OpenAI’s forum that their account showed GPT-6 but no Intelligent UI. That is a single report.

Generative UI Would Keep People Inside Google, ChatGPT And Every Platform That Builds It

Generative UI is something that would keep the user with Google longer, or even all the way. And it is something that others, OpenAI, are now doing. It is not just Google, it is all platforms.

If you know the Backrooms, the internet horror story about endless empty office rooms that A24 turned into a movie in 2026, generative UI is the friendlier version. The rooms are nicer, there is a calculator in every one, and you are still not supposed to leave.

There is a second reason, and this part is my guess. On Alphabet’s earnings call on July 22, Sundar Pichai said Google has started training Gemini 4, its next model. Asked by an analyst how Google would close the gap in coding, he answered: “There are areas where we have acknowledged we need to improve. Coding and agentic coding is an example of that, and I think the teams are very, very focused on it.” On September 30, he showed an early version, Gemini 4 Argon, on X, and said it performs at the top level in “software engineering”, based on Google’s own tests. Google says Gemini codes the tools inside generative UI, so a Gemini that is better at coding builds better tools.

The Decision For A Business Is Whether Google Becomes Its Booking.com

A business facing generative UI has to decide what to do about Google traffic. Wait for the booking or the order to come via Google, a version of what Booking.com does, or work on other channels. Or do both.

What a business would pay Google for those bookings, I do not know. My hunch is that there is zero chance Google is not thinking about how to monetize generative UI. It would be a commission, or paid placements, or both. It would basically be the Booking.com business model on a search results page.

The paid-placement half already exists. At Google Marketing Live, its yearly advertising event, in 2025, Google said, “We’re expanding Ads in AI Overviews, and testing Ads in AI Mode,” so paid placement inside Google’s AI answers was already a product by 2025. A commission on bookings made inside a generated interface is not something Google has announced.

This is me talking about what I think will happen. Nothing Google or OpenAI has shown puts a website inside a generated interface yet. The choice between waiting for Google to send the booking and building the channels a business owns does not need to wait for that.

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This post was originally published on No Hacks.

Featured Image: Roman Samborskyi/Shutterstock

https://www.searchenginejournal.com/generative-ui-could-turn-google-into-your-booking-com/593414/