Premio Nazionale Innovazione Digitale: Anitec-Assinform presenta la settima edizione
Si aprono oggi le iscrizioni alla settima edizione del Premio Nazionale sull’Innovazione Digitale 2026-2027, promosso da Anitec-Assinform, l’Associazione di Confindustria che rappresenta le aziende del settore digitale e dell’elettronica di consumo operanti in Italia, in collaborazione con il Ministero dell’Istruzione e del Merito – Dipartimento per il sistema educativo di istruzione e formazione con il sostegno di Assolombarda, Confindustria, Consiglio Nazionale dei Giovani, Fondazione Mondo Digitale, Save the Children Italia e STEAMiamoci.
Premio per studenti e docenti
Rivolto alle istituzioni scolastiche secondarie di secondo grado, il Premio coinvolge studenti, docenti e imprese nella realizzazione di progetti dedicati all’innovazione e alle competenze digitali, con l’obiettivo di favorire lo scambio di esperienze tra scuola e impresa e contribuire all’orientamento professionale.
La settima edizione si apre con un nuovo riconoscimento. Il Premio Nazionale sull’Innovazione Digitale è stato inserito nel Programma per la valorizzazione delle Eccellenze del Ministero dell’Istruzione e del Merito per l’anno scolastico 2026/2027.
“Con la settima edizione del Premio vogliamo continuare ad avvicinare studenti e studentesse alle tecnologie digitali, dando loro la possibilità di tradurre conoscenze e competenze in progetti sviluppati insieme alle imprese. ha detto Ludovica Busnach, Vice Presidente Anitec-Assinform con delega alle Digital Skills per la crescita d’impresa e l’inclusione. È un percorso che in questi anni ha rafforzato il dialogo tra scuola e mondo produttivo e che oggi riceve un ulteriore riconoscimento con l’inserimento del Premio nel Programma per la Valorizzazione delle Eccellenze del MIM”.
Il Premio rientra nelle attività di Anitec-Assinform dedicate allo sviluppo delle competenze digitali, anche attraverso il Gruppo di lavoro Skills per la crescita d’impresa, coordinato da Andrea Langfelder.
I progetti dovranno essere realizzati in collaborazione con almeno un’azienda del settore digitale e potranno concorrere in quattro categorie:
Digital & Data Science – Economia dei dati
Sostenibilità: innovazione digitale per un futuro più verde e responsabile
ICT per l’inclusione e l’accessibilità: nessuno escluso nell’era digitale
Educazione digitale e sicurezza online: prevenzione del cyberbullismo e uso consapevole della rete
È previsto inoltre un Premio speciale al docente, dedicato al ruolo svolto nella guida del team, nell’orientamento alle discipline STEM, nella promozione delle pari opportunità e nel trasferimento delle competenze digitali nella programmazione scolastica.
Le scuole potranno iscriversi dal 5 ottobre al 22 dicembre 2026 attraverso l’apposito modulo disponibile sul sito Anitec-Assinform e potranno candidare un solo progetto. I progetti dovranno essere presentati entro il 18 aprile 2027.
La cerimonia di premiazione si terrà il 21 maggio 2027. Saranno selezionati quattro progetti vincitori, che riceveranno un contributo di 2.500 euro ciascuno per la realizzazione del progetto e/o l’acquisto di tecnologie digitali per la scuola, oltre all’assegnazione del riconoscimento al docente più innovativo.
In quanto competizione inclusa nel Programma annuale per la Valorizzazione delle Eccellenze per l’anno scolastico 2026/2027, i risultati di eccellenza conseguiti dagli studenti e dal docente nell’ambito della settima edizione saranno certificati secondo quanto previsto dal Programma e, previo consenso degli interessati, i nominativi degli studenti e docente interessati saranno pubblicati nell’Albo nazionale delle Eccellenze.
Per partecipare e consultare il regolamento completo è possibile visitare la pagina dedicata al Premio Nazionale sull’Innovazione Digitale sul sito Anitec-Assinform.
Fastweb + Vodafone aderisce al piano voucher del MIMIT per le PMI
Fastweb + Vodafone aderisce al Piano Voucher promosso dal Ministero delle Imprese e del Made in Italy (MIMIT) per sostenere la digitalizzazione delle PMI italiane attraverso contributi a fondo perduto destinati all’acquisto di servizi e soluzioni digitali.
Già presente nell’elenco dei fornitori abilitati dal Ministero, Fastweb + Vodafone mette a disposizione delle imprese un ampio portafoglio di soluzioni in ambito Cloud Computing, Cybersecurity e Intelligenza Artificiale, accompagnandole, grazie alla sua capillare rete commerciale, nell’individuazione delle tecnologie più adatte alle proprie esigenze e nell’accesso alle opportunità previste dal Piano.
Il Piano Voucher prevede una spesa minima di 4.000 euro e un contributo a fondo perduto pari al 50% delle spese ammissibili, fino a un massimo di 20.000 euro per beneficiario. Dal 20 ottobre 2026 sarà possibile procedere alla precompilazione delle domande, che potranno essere presentate a partire dal 10 novembre 2026.
Le agevolazioni saranno disponibili fino ad esaurimento delle risorse stanziate e comunque entro i termini previsti dal programma.
Fastweb + Vodafone, prima azienda di telecomunicazione in Italia con competenze e risorse specifiche proprietarie per l’AI, si conferma così al fianco delle PMI, affiancandole nel loro percorso di accelerazione digitale necessaria per la crescita e per affrontare le continue sfide del mercato.
‘Io sono Giorgia Meloni’, la premier registra la sua voce all’ufficio marchi Ue contro cloni e deepfake
Giorgia Meloni risponde metaforicamente a Elly Schlein in materia di intelligenza artificiale. Dopo che la segretaria del Pd aveva proposto nel weekend un patto anti fake news da sottoscrivere in vista della campagna elettorale in vista per le politiche, il nostro presidente del Consiglio mette le mani avanti e decide di depositare il timbro della sua voce all’ufficio europeo de marchi.
“Io sono Giorgia”
“Io sono Giorgia Meloni”. La presidente del Consiglio ha registrato oggi un audio di quattro secondi con queste quattro parole all’Euipo, l’Ufficio dell’Unione europea per la proprietà intellettuale. Con questa mossa, anticipata dal sito di Repubblica, la premier ha deciso di tutelarsi da casi di clonazione della voce tramite sistemi di Intelligenza artificiale generativa.
Una mossa tempestiva da leggere soprattutto in vista delle prossime elezioni e difendere così il suo diritto d’immagine.
Mossa già fatta da diversi artisti
Nei mesi scorsi la stessa decisione è stata presa anche dalla cantante Giusy Ferreri. Stessa precauzione per il doppiatore Luca Ward, con il suo timbro profondo, molto riconoscibile e prestato a decine di personaggi del cinema, ora protetto dalla banca europea dei marchi registrati. Ward ha doppiato fra gli altri Russel Crowe ne “Il Gladiatore” e Keanu Reeves.
Come si può constatare sul sito dell’Euipo, la domanda, presentata dalla premier tramite uno studio legale di Roma e una società marchigiana specializzata nella tutela della proprietà intellettuale, risulta “oggetto di esame”. La registrazione è collegata a tre tipi di servizi, che includono contenuti multimediali scaricabili, attività culturali e organizzazione di manifestazioni politiche.
Schlein, in campagna elettorale non si usi l’AI per fake sugli avversari
Il tema dell’AI e dell’uso distorto che se ne fa soprattutto in ambito politico era stato sollevato nel fine settimana da Elly Schlein. “Ho rivolto un appello e tornerò a rivolgere un appello concreto anche alle altre forze politiche per dire: facciamo un patto. Definiamo alcune regole su come non utilizzare l’intelligenza artificiale nella prossima campagna elettorale, su come non utilizzarla ad esempio per storpiare i corpi, i volti, la voce dei nostri avversari politici, dei nostri competitor, e su come evitare di utilizzarla per attribuire agli avversari delle cose che non hanno mai detto o non hanno mai fatto”. Lo ha detto la segretaria del Pd Elly Schlein ieri sera, all’undicesima edizione di DigithON a Bisceglie.
Disarmare l’AI
Per Schlein, “disarmare l’intelligenza artificiale vuol dire impedire di dominare l’umano, impedire di togliere dal centro la persona umana, la dignità della sua vita, i suoi diritti fondamentali”. La segretaria dem ha inoltre rilanciato la proposta di un Cern europeo sull’intelligenza artificiale: “Io penso che questa sfida non sia alla portata di nessuno Stato singolo. Penso che l’unione faccia la forza ed è il motivo per cui abbiamo appoggiato con grande convinzione una proposta venuta da molti scienziati europei, uno è italiano, il premio Nobel Giorgio Parisi, che dice che serve un Cern europeo sull’intelligenza artificiale”.
Gianluca Regolo (Avvocato esperto di marchi e copyright): “Il marchio protegge l’utilizzazione quale segno distintivo nell’attività economica”
“La formula “Io sono Giorgia” ha avuto il suo momento di massima esposizione diversi anni fa e oggi la sua forza mediatica è certamente diversa. Tuttavia, è di recentissima cronaca la scelta della Premier di depositare presso l’EUIPO la propria voce al fine di ottenere la registrazione del marchio sonoro”. Lo ha detto l’Avvocato Gianluca Regolo, Intellectual Property Lawyer | Marchi, Copyright, Licensing e Diritto Industriale.
“Credo, però, che la questione vada osservata in una prospettiva più ampia rispetto al solo rapporto tra registrazione del marchio e contrasto ai deepfake.
Soprattutto in questo caso, il marchio registrato si inserisce in un sistema più articolato, nel quale concorrono tanto la tutela della persona e della sua identità quanto le specifiche disposizioni oggi introdotte in materia di intelligenza artificiale.
Non dimentichiamo infatti che l’attuale disciplina dell’intelligenza artificiale contempla già specificamente il fenomeno dei contenuti artificialmente generati o manipolati. L’AI Act europeo prevede obblighi di trasparenza per determinate tipologie di contenuti sintetici e per i deepfake, mentre il legislatore italiano ha introdotto una specifica fattispecie penale relativa alla diffusione, in presenza dei presupposti previsti dalla norma, di immagini, video o voci falsificati o alterati mediante sistemi di intelligenza artificiale.
La tutela derivante dalla registrazione deve essere necessariamente letta nella sua dimensione propriamente commerciale. Il marchio – generalmente – non attribuisce un diritto indistinto sul segno in qualsiasi contesto, ma ne protegge l’utilizzazione quale segno distintivo nell’attività economica.
La stessa disciplina della decadenza per non uso conferma, del resto, questa vocazione del marchio: la registrazione non è concepita per attribuire una riserva astratta e indefinita su un segno. Se il marchio non viene effettivamente utilizzato, per un periodo ininterrotto di cinque anni, per i prodotti o servizi per i quali è stato registrato, può intervenire la decadenza secondo quanto previsto dalla normativa.
Prodotti e servizi importanti per l’uso dei marchi
Non a caso, quando si è chiamati a valutare un possibile utilizzo illecito del marchio, assumono particolare rilievo anche i prodotti e i servizi per i quali il marchio è stato registrato e quelli rispetto ai quali il segno contestato viene concretamente utilizzato.
Nel caso in esame, questo dato è particolarmente significativo perché la domanda individua specifici prodotti e servizi rispetto ai quali viene richiesta la protezione. Ciò comporta che – ferme naturalmente le ipotesi di tutela più ampia che l’ordinamento riconosce ai marchi che godono di rinomanza – ogni valutazione sulla portata dell’esclusiva di questo marchio, dovrà essere esaminata all’interno di questo perimetro “merceologico”.
Dunque, la registrazione della voce come marchio sonoro e la tutela della voce contro una clonazione o un deepfake devono essere tenute concettualmente distinte.
Possono certamente intersecarsi, ma rispondono a logiche diverse: da una parte vi è la tutela di un segno distintivo nella sua dimensione economico-commerciale; dall’altra, la protezione della persona e gli strumenti specificamente predisposti dall’ordinamento rispetto agli utilizzi illeciti dell’intelligenza artificiale.
C’è, infine, anche un profilo temporale che merita di essere considerato. Ferma naturalmente la necessità di verificare l’eventuale esistenza di anteriorità confliggenti, anche qualora la domanda conducesse alla registrazione, la tutela non potrebbe essere letta in termini retroattivi, come se consentisse di vietare oggi utilizzazioni del segno che si sono già esaurite prima del deposito. La registrazione attribuisce un titolo destinato a operare per il futuro, non uno strumento attraverso il quale rileggere retroattivamente tutto ciò che è stato fatto in precedenza con quella frase o con quel contenuto sonoro”. Ha chiuso l’Avvocato Regolo.
L’obiettivo americano è arrivare entro il 2030; la partnership russo-cinese punta al 2036, secondo la ricostruzione del New York Times. Sono scadenze ambiziose: oggi nessun reattore è stato portato e installato sulla Luna.
Reattori lunari: come funzionano e quanta energia produrranno
Non si tratta di centrali nucleari terrestri in miniatura, né di motori per razzi. Sono sistemi di fissione compatti: il calore prodotto dalla reazione nucleare viene convertito in elettricità per alimentare habitat, rover, strumenti scientifici e, in prospettiva, impianti per utilizzare le risorse locali.
Questi reattori devono essere leggeri, autonomi e capaci di smaltire il calore senza le infrastrutture di raffreddamento e contenimento tipiche delle centrali terrestri.
Le potenze previste sono nell’ordine delle decine di kilowatt, molto inferiori a quelle di una centrale convenzionale. Il progetto russo-cinese, chiamato Selena secondo il rapporto del New York Times, dovrebbe produrre fino a 10 kilowatt e funzionare per dieci anni senza interventi.
Per il sistema americano Lunar Reactor-1 (LR-1), il quotidiano americano riporta 20 kilowatt e cinque anni di operatività. La NASA ha anche sviluppato studi per sistemi di superficie da 40 kilowatt: segno che i parametri sono ancora in evoluzione e non costituiscono specifiche definitive.
La fissione non è l’unica fonte nucleare già usata nello spazio. Alcune sonde impiegano generatori a radioisotopi, che trasformano in elettricità il calore prodotto dal decadimento naturale di materiali radioattivi. C’è da dire che questi dispositivi forniscono potenze limitate: un reattore a fissione potrebbe sostenere attività più energivore e continuative.
Perché la Luna ha bisogno di energia continua
I pannelli solari resteranno centrali nelle prime missioni, insieme a sistemi di accumulo e generatori a radioisotopi. Non bastano però in ogni luogo e in ogni momento: le lunghe notti lunari interrompono la produzione, mentre i crateri permanentemente in ombra, possibili depositi di ghiaccio d’acqua, sono particolarmente difficili da alimentare. Un reattore potrebbe quindi rendere praticabili basi permanenti, attività scientifiche e, più avanti, la produzione di acqua, ossigeno o propellente a partire dalle risorse lunari.
La NASA porta avanti con il Dipartimento dell’Energia e aziende private lo sviluppo di sistemi di fissione per la Luna. Nel 2026 ha indicato il 2030 come obiettivo per Lunar Reactor-1; un’altra missione, Space Reactor-1 Freedom, prevista verso Marte nel 2028, serve a dimostrare tecnologie nucleari per la propulsione e non è il reattore destinato a una base lunare.
Anche Mosca ha confermato la collaborazione tra Roscosmos e Rosatom per sviluppare una centrale lunare basata su tecnologie nucleari. La cooperazione si inserisce nel progetto cinese-russo della International Lunar Research Station (ILRS), ma i dettagli tecnici pubblici restano limitati.
Quanto è rischioso portare un reattore sulla Luna?
Il momento più delicato potrebbe essere il lancio. Secondo il piano descritto dal New York Times, i reattori verrebbero trasportati con il combustibile in uno stato non attivo e avviati soltanto dopo l’arrivo sulla Luna. Questo ridurrebbe il rischio di una reazione a catena durante un incidente, ma non cancellerebbe quello legato alla dispersione di materiale radioattivo in caso di esplosione.
Una volta sulla superficie, i pericoli sarebbero diversi da quelli di una centrale terrestre. La Luna non ha atmosfera e una struttura di contenimento convenzionale sarebbe difficile da realizzare; un guasto potrebbe contaminare l’area circostante e compromettere future missioni. La gravità ridotta può inoltre far viaggiare più lontano i detriti di un’esplosione. Le “zone di sicurezza” attorno ai reattori potrebbero dunque proteggere astronauti e apparecchiature, ma anche alimentare controversie se diventassero, di fatto, aree interdette agli altri Paesi.
Il combustibile è un altro nodo. Gli Stati Uniti puntano a uranio a basso arricchimento, ma il combustibile HALEU necessario è ancora difficile da produrre su larga scala. La Russia dispone di esperienza nei sistemi nucleari spaziali; il tipo di combustibile previsto per il progetto russo-cinese, secondo il materiale disponibile, non è stato reso noto.
Una centrale può diventare un obiettivo militare?
Un reattore non è un’arma nucleare: alimentare una base non equivale a collocare un ordigno. Il Trattato sullo spazio del 1967 vieta le armi di distruzione di massa sulla Luna, ricorda l’articolo del NYT, ma non proibisce in sé i sistemi nucleari per usi civili. Tuttavia, una fonte energetica capace di sostenere comunicazioni, mobilità e attività estrattive sarebbe un’infrastruttura strategica. In uno scenario di rivalità, potrebbe essere vulnerabile a interferenze, sabotaggi o pressioni politiche, mentre la sua distruzione comporterebbe rischi ambientali e per gli equipaggi. È un’eventualità da prevenire con accordi, non una prova che i reattori siano progettati per scopi militari.
Il Trattato ONU impone agli Stati di agire con riguardo per gli interessi altrui, evitare contaminazioni dannose e consultarsi quando un’attività può interferire con le missioni di altri Paesi. Esistono inoltre principi ONU del 1992 sulle fonti nucleari nello spazio, che prevedono una valutazione completa della sicurezza prima del lancio, ma non c’è ancora un regime internazionale dettagliato specifico per reattori sulla superficie lunare.
La priorità sarà tradurre quei principi in regole verificabili: valutazioni indipendenti dei rischi, comunicazione pubblica di sito e caratteristiche dell’impianto, procedure per gli incidenti e accordi sulle distanze di sicurezza e sulla gestione del reattore a fine vita. La sfida è farlo prima che la competizione per arrivare per primi trasformi le infrastrutture energetiche in nuovi confini, non dichiarati ma difficili da oltrepassare.
How to Increase Your LinkedIn Followers — What I’ve Learned From 25K of My Own and Millions of Posts of Buffer Data
LinkedIn is still one of the best places to build an audience from scratch, and you can increase your LinkedIn followers there organically, with no paid ads, no follower buying, and no growth hacks.
When I went through 52 million posts across 10 platforms for our State of Social Media Engagement report, LinkedIn had the highest median engagement rate of any platform we looked at, at around 6.2%.
LinkedIn has also become the most-cited website in AI search for professional questions, according to Profound’s tracking, and more of what gets cited is what people post. So what you share on LinkedIn can show up when someone asks ChatGPT about your field.
It’s worked for me, too. I made my account in 2017 but only started posting in 2020, when I was looking for community after losing my job. I now have over 25,000 followers, and posting has led to brand partnerships and invites onto podcasts and YouTube channels, which I never would’ve thought possible when I started.
You don’t need millions of followers, and you don’t need to be the world’s foremost expert in your niche. A smaller following that cares about what you have to say will do far more for you than a huge one that doesn’t.
So if you really, really want to grow on LinkedIn, whether as a creator, a founder, a business owner, or someone starting from zero, this guide is for you. It pairs what’s worked for me with Buffer’s data on millions of LinkedIn posts, and there’s a section for company pages too.
Key takeaways
Switch your profile’s main button from Connect to Follow. Connections are capped at 30,000 and need a yes from both sides, while followers have no cap, and everyone who connects with you follows you anyway.
Stick to three to five topics. LinkedIn’s feed now matches posts to people based on what they’re about, so a clear focus helps it find your audience.
Try carousels. In Buffer’s analysis of 52 million posts, LinkedIn carousels had a median engagement rate of 21.77%, about three times video and nearly seven times text-only posts.
Don’t worry about posting too often. In Buffer’s study of 2 million+ LinkedIn posts, accounts posting 11 or more times a week averaged nearly 17,000 more impressions per post.
Reply to your comments. About 83% of LinkedIn profiles in Buffer’s data performed better when they replied, the highest share of any platform.
Keep your posts sounding like you. LinkedIn added a “Seems like AI slop” report option in July 2026, and flagged posts are seeing about 40% fewer views.
Grow a company page through your team. Personal LinkedIn profiles get 57% higher engagement than company pages, according to Buffer’s analysis of 20 million LinkedIn posts.
Jump to a section:
Optimize your LinkedIn profile to get more followers
Your LinkedIn profile is where most people decide whether to follow you. You can follow someone straight from the Follow button on their posts, but if most people are like me, they click through to the profile first to see who you are and what you post about. So the four changes below are about making that visit worth it, and together they should take about half an hour.
1. Switch your profile button from Connect to Follow
This is the first, easiest thing anyone can do to objectively “get more followers.”
By default, the big button on your LinkedIn profile says Connect. When you switch it to Follow, anyone can follow you in one tap instead of sending a request and waiting for you to accept it. Here’s how followers and connections compare:
Connections are capped at 30,000 and need a yes from both sides.
Followers have no cap, and anyone can follow you without waiting on you.
And you won’t lose anything by switching, since people can still send you a connection request from the More menu on your profile.
LinkedIn used to bundle this setting into Creator Mode, which it retired in March 2024, but the setting still exists on its own. To turn it on, go to Settings & Privacy → Visibility → Visibility of your LinkedIn activity → Followers, and turn on “Make follow primary.”
[embedded content]
2. Write a LinkedIn headline that says who you are and who you help
Your LinkedIn headline shows up next to your name everywhere: on your posts, in your comments, and in search results. Most people use it for their job title, but unless you work in a role like Chief Imagination Officer or you’re the CEO of a Fortune 100 company, your title alone likely isn’t enough reason for someone to follow you.
Mine is “senior content creator @ buffer | content about my creator career.” That’s the simplest formula: your role plus what you post about. The first half is about me, and the second half tells you what you’ll get if you follow.
My LinkedIn headline
Here are a few other formulas I see on profiles I follow, and who they tend to work for:
Your role + your credentials. Carmen Vicente leads with “Social Strategist in tech,” then follows with LinkedIn Top Voice, 40k on TikTok, and B2B Social’s Rising 30. Erifili Gounari does a longer version of the same thing.
What you do for who + your credentials. Brandon Smithwrick‘s starts with “I teach content playbooks for marketers & creators” and then lists his newsletter, Forbes 30U30, and the companies he’s worked for. You’ll see “I help…” used the same way on a lot of consultant profiles.
Your title + your brand. Sophie Miller‘s is just “creator + founder @prettylittlemarketer”. At 242,000 followers, people already know the brand, so she doesn’t need to do much more explaining.
Whichever formula you use, put the most important part first. You get 220 characters, but only the first 60 to 70 show up in search results and comment sections. (Mine is 65 characters, so it just about fits.)
⚡ Pro tip: What would your ideal client or follower type into LinkedIn search? Those words should be in your headline. I wrote more about this in our guide to LinkedIn SEO.
3. Use your LinkedIn About section to get people invested in you
Your About section is the one place on your profile where you have real room to chat, with 2,600 characters to play with. I’ve seen many people use that space to paste what amounts to a CV, but anyone reading it has already seen your headline and job title, and your Experience section covers the rest.
What visitors don’t know yet is who you (really) are. By the time someone reaches your About section, they’ve probably seen one of your posts and your headline, and they’re deciding whether they want to keep seeing more. So this is the place to share some of your story, career-wise and content-wise, and give them a reason to care.
A few things worth including:
How you got to where you are in your career/life, especially if it wasn’t a straight line.
What you make content about, and why it matters to you.
What you’d like people to do next, whether that’s follow you, subscribe to something, or get in touch.
And like your headline, put the important part first. Only about the first 300 characters show before “…see more,” and plenty of people won’t click it.
My LinkedIn About section
Here’s how four people I follow handle theirs. Two are creators, one runs an agency, and one consults for brands, and they’re all quite different:
Carmen Vicente goes all in on who she is: two paragraphs about how she thinks and what she cares about, with no credentials and no call to action. Her headline already carries the Top Voice badge and follower counts, so her About can focus on personality.
Brandon Smithwrick tells his story in short lines. He includes where he’s worked, what he teaches now, his credentials in one “TLDR” paragraph, and then two arrows at the bottom, one to subscribe and one that says “Or just hit follow. I post playbooks here daily.”
Annie-Mai Hodge uses arrows as bullets, split into a little about her (“an accidental b2b influencer”) and a little about her agency and why she started it.
Rachel Karten writes three plain paragraphs: who she is and her newsletter, who she’s worked with and where, and “Want to work with me? Shoot an email over to…”.
4. Put your best work in the Featured section
The Featured section sits just below your About section, so it’s often the first place people see your actual content. You can pin posts, articles (including newsletter editions), links to things like your website, and media like PDFs or slides.
This is the one place on your profile where you decide what someone sees first, so choose what you’d most want them to see before they follow you. A few things worth putting in it:
A post that explains what you do or who you help, so a new visitor gets the idea without scrolling through your activity.
Your best-performing post, whatever the format. It’s already shown that people like it.
Your newsletter, lead magnet, or booking link, if you have one. It’s the easiest place on your profile to turn a visitor into a subscriber or a client.
I tend to pin my latest brand partnership in my Featured section, so whoever clicks into my profile sees it first. I also keep resources I want to share with my audience in there.
My Featured section with pinned brand deals and resources
It’s worth swapping these out every few months, or whenever you publish a post or get featured in something you want to highlight.
Once your profile is sorted, your content is what actually gets people to hit Follow, because it’s how most people will find you in the first place. LinkedIn only shows your posts to people it thinks will engage with them, the same way your own feed only shows you posts it thinks you’ll stop for. So everything in this section comes back to two things: helping LinkedIn work out who your posts are for, and making those posts worth stopping for.
🎥 If you’d rather watch, my colleague Kirsti Lang walks through the LinkedIn playbook that got her to 12K followers and 6 million impressions.
[embedded content]
5. Understand what the LinkedIn algorithm looks for
LinkedIn’s feed tries to predict two things about every post: whether people will stay on it, and whether they’ll react to it. In a paper LinkedIn’s engineers published in early 2026 about how the feed ranks posts, they call the first one “long dwell” (staying on a post past a certain point). The second is whether someone likes, comments on, or shares it.
LinkedIn also announced a rebuilt feed in March 2026 that uses AI to understand what a post is about, and updates its picture of what each person is interested in within minutes. If you’ve ever liked a couple of posts on a topic and then seen nothing but that topic for a week, that’s what’s going on.
LinkedIn doesn’t publish how it weights any of this, so no one can tell you the exact number of seconds someone needs to spend on your post. But in practice, it’s fairly simple:
If you post about the same few things consistently, LinkedIn can more easily work out who to show your posts to.
If every post is about something completely different, that’s harder.
And once a post reaches the right people, it has to hold their attention and give them a reason to react.
📚 For more on how LinkedIn decides what to show, including what the LinkedIn team told us directly, read our full breakdown of how the LinkedIn algorithm works.
6. Niche down to 3 to 5 topics you could talk about for hours
If LinkedIn’s feed is trying to work out who to show your posts to, the easiest thing you can do is make that obvious by picking a small number of topics and sticking with them.
Now, as someone who rages against the niche machine, I understand if you immediately want to scroll past this tip. But WAIT! Give me a second.
If you’ve already found the overlap between what you want to make content about and what people want to learn from you, you can skip this one. But if you’re still getting to know your audience or figuring out what you want to create (or both), starting niche and then going broad might work better for you.
You can probably name three topics you could spend hours talking about, and you don’t have to be an expert in any of them.
If you’re job searching, that’s a topic. If you’re running a business, what you’re figuring out along the way (pricing, hiring, landing your first big client) is a topic. Learning a new skill counts too, because you’ll see it differently than someone with 10 years of experience.
Then think about who you want to reach and where they get stuck. Your topics sit where that overlaps with what you know. If you’re stuck, picture a podcast you’d get invited on and ask yourself what the host would want you to talk about.
The narrower you can get, the better. “Marketing” is too broad. “B2B SaaS marketing for early-stage founders” is a niche people will see themselves in and follow you for.
If I had to pick three pillars, I’d say mine are content creation, remote work, and the business of being online. You can see all three reflected in my About section, and most of what I post lands in one of them. (I do wander off into photography and lifestyle content now and then, but the core three don’t change too much.)
My colleague Hailley Griffis, who leads communications at Buffer, works the same way with three pillars of her own: her career and work at Buffer, the systems she uses in work and life, and brand marketing. She grew her LinkedIn audience by 26% in the first half of 2025 with them.
A focused following can also go further than a bigger one. As LinkedIn consultant Melanie Goodman put it this year, “An account with 8,000 focused followers can outperform one with 80,000 unfocused ones.”
7. Write LinkedIn hooks that make people click “See more”
Your hook is the opening of your post, and its job is to get people to click “…see more” (and, ideally, hit Follow while they’re at it). You don’t get much room to do it, either. Only the first line or two shows in the feed before the cutoff, so whatever makes someone stop has to be right at the top.
In AuthoredUp’s analysis of nearly 310,000 LinkedIn posts from December 2025 to May 2026, four kinds of opening lines did best. Here they are, in order:
Start in the middle of a story. “I got fired on a Tuesday. By Friday I had three job offers.”
Say the opposite of what people expect. “The best time to post on LinkedIn isn’t first thing in the morning.”
Make a bold claim, but only if you have the data to back it up. “Posting more on LinkedIn doesn’t hurt your reach. We checked 2 million posts.”
Lead with a number or a result. “My impressions went up 122% in seven days. Here’s what changed.”
You’ll notice questions aren’t on that list. They’re the most common hook advice out there, but they came last in AuthoredUp’s study, with a median engagement rate of 2.16% against 2.60% for story openers. That matches what I’ve seen on my own posts, though I’d take any single study on this with a pinch of salt.
Use this test on your next post: if you saw only the first two lines from a stranger, would you click “…see more”?
Once someone’s clicked “…see more,” the post has to give them a reason to stay and a reason to react. The simplest way I’ve found is to post the way I’d talk to a friend or colleague about whatever I have going on.
I said in the intro that you don’t need to be the world’s foremost expert, and this is where that matters most. Looking back at my best posts from the last few months, most fall into two groups:
Something you tried, and what actually happened. My 30 days of posting daily and my Build Week project both got written up this way, and the Build Week post is one of my most engaged recent posts.
Something you’re figuring out as it happens. My cousin asked me what my job actually involves, I wrote it out for her, and that one post turned into a series (Career Creator Couch) that’s now some of my best-performing content.
None of these needed special expertise. I just paid attention to what was going on in my life and shared it in a way other people could relate to. It works the same way if you run a business: a decision you made, a client project that went sideways, something you’re testing right now.
I know a lot of people use AI to write their LinkedIn posts now, and I’ve been there too. In November 2023, I published nothing but AI-written posts for a week, with only a quick proofread, and nobody noticed. My impressions were up 11%, and my engagement was up 75% compared with a typical week. At the time, I wrote that if you’d built up trust with your audience, letting AI take a swing “seems like a no-brainer.”
I wouldn’t run that experiment the same way today. In July 2026, LinkedIn added a “Seems like AI slop” option to the report menu on every post, and more than a million people used it in the first two weeks. Flagged content is seeing about 40% fewer views. LinkedIn also retired its own “Enhance your post” AI writing feature and replaced it with a plain proofreader.
Separately, Originality.AI found that about 81% of the long-form LinkedIn posts it sampled in July 2026 read as likely AI, up from about half in late 2024. Whatever you make of AI detectors, LinkedIn has clearly decided this is a problem, and so have readers.
So my position now is somewhere in the middle. I’ll still use AI to suggest hook variations, tidy a draft, and tell me what might be useful to add. But the post has to start from something rooted in my own experience, and it has to end up sounding like me.
⚡ Pro tip: If you want help with hook variations, Buffer’s AI Assistant can suggest some for any post you draft, and you decide what stays. Get it for free →
9. Keep people on LinkedIn
You need to be making zero-click content. That’s a post where all the context is in the post itself, so nobody has to click away to get it.
I know a lot of us are also trying to get people somewhere else, whether that’s a newsletter, a YouTube video, or a company website, and the temptation to describe it and drop a link in is real.
LinkedIn says there’s no penalty for links. Rishi Jobanputra, a senior director of product management at LinkedIn, said so in September 2025. But Buffer’s own data says link posts do reach fewer people. We looked at a year of LinkedIn posts from more than 58,000 accounts that post through Buffer, comparing posts with and without links from the same account in the same month. Posts with a link preview got 28% fewer impressions and 44% fewer engagements than posts without a link. Posts with a URL in the text had a smaller drop: about 16% fewer impressions and 16% fewer engagements.
Because both of those numbers dropped by the same amount, the engagement rate on posts with a URL in the text didn’t change. So people engaged with those posts as much as usual when they saw them. LinkedIn just showed them to fewer people.
⚡️ Link previews did get about 87% more clicks, as LinkedIn counts them, so if a click matters more than reach for a particular post, that trade can be worth it.
I think it comes back to the LinkedIn algorithm focus of “long dwell”. A link sends people off LinkedIn, and the feed prefers posts people stay on, so link posts can lose reach without LinkedIn penalizing them on purpose.
So, what to do about it:
Put the full value in the post. If the newsletter has three points, the post can have all three, and the link is for people who want the longer version.
Or put it in the comment. In our data, posts where the account added the link in its own comment got about 15% more impressions than similar posts with no link at all. (That’s only from accounts whose comments we can see through Buffer, so it’s more a promising sign than proof.) If you use Buffer, you can schedule that first comment to go out with your post on paid plans.
📚 We’ve got a full guide to zero-click content if you want to go deeper.
10. Try different post formats, starting with carousels
LinkedIn gives you a handful of formats to post, and they perform very differently. When I went through 52 million posts for our State of Social Media Engagement report, here’s how the main ones compared on LinkedIn:
Format
Median engagement rate
Carousels (document posts)
21.77%
Video
7.35%
Images
6.52%
Link posts
3.81%
Text-only
3.18%
Carousels are the standout, with a median engagement rate about three times video’s and nearly seven times text-only posts’. A carousel on LinkedIn is a PDF you upload as a document post, which shows up as slides people swipe through. They work for anything with steps or a list: a process, a breakdown, a set of examples. (If you use Buffer, you can schedule PDF carousels to LinkedIn from the web app.)
Video sits at number two. My colleague Kirsti Lang, who dug into these numbers in our format study, put it well: “carousels for engagement and video for reach is a solid combination.” Text-only posts come last on engagement, but they’re the fastest to make, which is always a win in my book. And link posts are near the bottom for the reasons in the previous tip.
So it’s worth knowing what you’re getting from each format and trying a few. When I looked at my last three months, seven of my eight most-engaged posts were videos, and I hadn’t posted a single carousel, which is a bit awkward given the table above (do as I say and such).
11. Post consistently (and more often than you might think)
Posting more often doesn’t hurt your reach on LinkedIn. When we looked at more than 2 million posts from over 94,000 LinkedIn accounts, posting two to five times a week got about 1,182 more impressions per post than posting once a week. Six to 10 posts a week got about 5,001 more, and 11 or more got nearly 17,000 more per post, plus about three times the engagements. That held whether an account had 500 followers or 50,000.
That doesn’t mean you need to post every day. We recommend two posts a week while you’re building the habit, and more once you know you can keep the quality up. I personally post around four times a week.
As for when to post, our analysis of 4.8 million posts found that weekdays between 3 p.m. and 8 p.m. (in your local time) did best, with Wednesday at 4 p.m. the strongest single slot. Mornings, the old default, did worse than they used to.
You also don’t need to sit by your phone for a “golden hour” after you post. LinkedIn has never confirmed one, though replying to early comments can definitely help keep a post going.
Everything in this section so far is a starting point. Your analytics show you what your audience actually responds to, which beats any blog post’s advice (this one included).
Once a week or so, look at:
Which posts got the most reactions, comments, and reposts, and what topic and format each one was.
Which posts got the most impressions, and what their hooks were.
Which posts got the most saves and sends. LinkedIn added both in September 2025, and they’re a good sign that a post was useful enough to keep or pass on.
Who your posts reached. Since June 2026, LinkedIn has been rolling out a breakdown of how much of your reach came from inside your network versus outside it, which is the closest thing you’ll get to “how many potential new followers saw this.” It also shows the top job titles, industries, and locations of the people who saw each post, which is handy if you’re trying to reach a certain kind of client.
Which posts brought in new followers.
A look at LinkedIn analytics in Buffer
Then post, let the results tell you what your audience wants, and make more of that.
📊 If you use Buffer, its analytics show engagement and follower growth for LinkedIn profiles and Pages, and you can sort your posts by what did best. You can also connect your Buffer data to an AI tool like Claude or ChatGPT and ask it what’s working.
[embedded content]
Turn conversations into followers
Comments are one of the two things LinkedIn’s algorithm is trying to predict (the other being whether someone stays on your post), so the conversations around your content matter almost as much as the content itself.
In my experience, this is also where a lot of growth actually happens: in your replies, in other people’s comment sections, and in the people you team up with.
Every reply is another comment on the post, and comments are one of the things the feed is looking for. A post with a conversation under it also looks more alive than one with the same number of likes and no replies.
So set aside time to respond to every comment and DM that comes in on your posts. It’s the single highest-leverage 20 minutes you can spend after publishing.
A few things that make the replies count for more:
Reply with more than “Thanks!” Ask a question back, add a detail, or disagree if you do to keep the conversation going.
Reply to the ones that clearly took effort first. If someone wrote three sentences, they’ve given you an opening to write three back.
Don’t automate it. In February 2026, LinkedIn started limiting automated comments, keeping them out of the default “Most relevant” view and restricting accounts that keep posting them. A scripted “Great post!” can now do more harm than no reply at all.
🗨️ Buffer’s Community pulls your LinkedIn comments (and the ones from your other social media) into one place, so nothing slips through.
Most of the people who’ll follow you next haven’t seen your profile yet. They’re in the comments of accounts they already follow, and the easiest way to get in front of them is to be in those comments too.
This works in both directions. When you leave a comment on a bigger account’s post, everyone reading that thread sees it, and a good one gets sorted toward the top under “Most relevant.” At the same time, your own connections and followers may see that post in their feed with “[your name] commented on this” above it. So one thoughtful comment can put you in front of someone else’s audience and remind your own that you exist, without you posting anything.
Start by finding the people whose audience overlaps with the one you want, whether that’s other creators in your niche, leaders in your industry, or the kind of clients you’d love to work with. Then comment on their posts thoughtfully and often. The “thoughtfully” part matters more now, since LinkedIn’s crackdown on automated comments means generic ones sink.
What tends to work:
Add something: a related example, a number, a counterpoint. If your comment could be pasted under any post, it’s not doing much.
Ask a real question. It gives the author a reason to reply, which puts your name in the thread twice.
Skip the pitch. Someone else’s comment section isn’t the place to mention your newsletter.
And when there’s someone you’d like a real two-way relationship with, send them a connection request with a personal note. A message that’s clearly written for them goes a long way.
15. Collaborate with other creators
Commenting gets you in front of someone else’s audience for a moment. Collaborating gets you introduced to it.
Partnering with another creator on something (a post, a live, a newsletter swap, a series) puts your name in front of their followers with their endorsement attached, which is a very different thing from showing up in their comments. It’s also, honestly, more fun than posting alone, and that tends to show in the content.
And in some very welcome news, LinkedIn now supports collaboration natively. In June 2026, LinkedIn added collaborative posts: you can invite another member or a company page to co-author a post, and everyone involved is listed at the top of it. The post shows up in both of your networks, and LinkedIn has been fairly open that member profiles carry more reach than pages, so this is also the cleanest way for a page to borrow some.
A few things that make a collaboration worth the effort:
Pick people your audience would want to hear from, not people who do your job. Two content creators collaborating reach the same people twice. A content creator and, say, a founder who hires content creators reach two different rooms.
Make it something neither of you would have posted alone. A conversation, a comparison, a “here’s how we each do it.” If either of you could have written it solo, the collaboration isn’t adding anything.
Keep the thread going afterward. Reply to each other’s comments, tag each other when it’s relevant, and do it again in a few months.
Not everyone who’d follow you on LinkedIn is going to find you on LinkedIn. Some of them already follow you somewhere else, read your emails, or visit your website, and they just don’t know you’re posting here.
So put your LinkedIn URL in your email signature, link it from your website, and mention it on your other social channels. A few places that are easy to forget:
Your bios on other platforms. If you’re on Instagram, TikTok, or Substack, your link in bio is a natural place for LinkedIn, especially if LinkedIn is where you post most.
Your newsletter footer, if you have one. Someone who reads you every week is exactly the kind of person who’d follow you.
Anywhere you’re introduced: podcast bios, speaker pages, guest post bylines. Give people your LinkedIn URL as well as your website.
If you run a business, your website’s About or team page, since that’s where people go to see who’s behind the company.
The crossover goes the other way too. One of my most-seen posts recently was about being surprised that someone had caught my TikTok video on their For You page and then found me on LinkedIn. Audiences overlap more than you’d think, and most of the time people just need to be told where else you are.
Use LinkedIn features to boost your growth
Everything up to this point runs through the feed: LinkedIn decides who sees your post, and you’re working to make that decision go your way. Newsletters and LinkedIn Live are different, because they reach people through a notification or an email, which the feed doesn’t control. Polls do go through the feed, but they’re one of the easiest ways to get people interacting with you. So all three are worth a look, even if your regular posts are doing fine.
17. Start a LinkedIn newsletter
A LinkedIn newsletter is a series of articles people can subscribe to. When you publish a new edition, subscribers get a notification and, for many of them, an email, so it reaches people whether or not the feed shows it to them.
It’s also easier to start one than it used to be. In August 2025, LinkedIn opened newsletter creation to every member, with no follower minimum (company pages still need more than 150 followers). At the time, LinkedIn said there were more than 184,000 newsletters on the platform, with 59% more people publishing them and 47% more engagement than the year before.
The follower-growth part works like this: when you publish your first edition, LinkedIn invites your connections and followers to subscribe. Everyone who does has opted in to hear from you regularly, which is a warmer relationship than a follow, and it doesn’t depend on your next post landing.
Two caveats. First, not every subscriber gets the email. Goodman checked this in August 2026 and found only around 35% to 60% of subscribers received the email edition, so treat your subscriber count as an upper bound. Second, a newsletter is a commitment. If you can’t see yourself publishing one at least every couple of weeks, a strong Featured section will probably do more for you than a newsletter that stops after four editions.
We have a couple of LinkedIn newsletters at Buffer:
Buffer’s Bottom Line, a transparent look at our finances written by Kyle Allen on our Finance team, has 33.1K+ subscribers.
Our Open blog newsletter where we cross-post already published articles with 13.7K+ subscribers
LinkedIn Live is the platform’s livestreaming feature, and it’s tied to events: you set up an event, people RSVP, and when you go live, they get a notification. That notification is what makes Live useful for growth. It reaches people who’ve already said they’re interested, whether or not the feed would have shown them your post.
Since June 22, 2026, every LinkedIn Live has to be scheduled as an event first, so you can’t just hit “go live” anymore. You can still go live on short notice by scheduling an event a few minutes ahead.
Creator Jayde I. Powell is a good example of this done well. She hosts a live series called “Creator Tea Talk” where she invites her audience to ask her anything, and because it’s a recurring series with a name, people know when to show up.
Creator Tea Talk events hosted as LinkedIn Lives
If you’re going to try it:
Give it a name and a rhythm. A monthly “ask me anything” is easier to remember than a one-off. If you run a business, that might be a monthly customer Q&A or a product walkthrough.
Post about it a few days before, then on the day. The event page does some of this for you, but a reminder in the feed catches people who didn’t RSVP.
Have a plan for the first two minutes. Lives fill up slowly, and early arrivals will leave if you’re waiting for the room to fill.
19. Use LinkedIn polls to start conversations
A LinkedIn poll is one of the quickest posts you can make: a question and up to four answers. They’re also rare. In Metricool’s 2026 study of 673,658 LinkedIn posts, polls made up less than 1% of what company pages posted, but got the highest average impressions of any format on those pages.
The tradeoff is engagement. In Socialinsider’s analysis of 1.3 million posts from business pages, polls averaged a 4.2% engagement rate, below the 5.2% average for LinkedIn as a whole.
So polls work best as a conversation starter. Ask something your audience actually has an opinion on, add your own answer in the comments, and turn the results into a follow-up post. A poll asking which of three topics people want you to cover next also tells you what to make.
Most of the poll data out there comes from company pages, so if you’re posting from a personal profile, try a couple and check your own numbers.
How to grow LinkedIn company page followers
If you’re here for your personal profile, you can skip this section (or stay).
If you also look after a company page (or you’re the person who got handed the login), read on, because growing a page can be quite the journey.
Start by making sure the page itself is complete: a clear tagline, an About section that says who the company is for, and a custom button that points somewhere useful. Most of the content advice above applies to a page too. The numbers are just harder. Company page organic reach fell by 60% to 66% between 2024 and early 2026, according to Ordinal’s roundup of the data, and in Metricool’s 2026 study, only 7% of company pages grew enough to move up a follower tier.
So growing a page now mostly means getting it in front of people without relying on the feed.
20. Use your invite credits on the right people
LinkedIn gives company pages a monthly allowance of invite credits, which admins can use to invite their own connections to follow the page. In March 2026, LinkedIn cut that allowance from 250 credits a month to 50, while Premium Company Pages still get a higher allowance.
With only 50 a month, it’s worth being picky. Each invite uses one credit, and you get the credit back if the person accepts, so the more relevant your invites, the more you can send. Start with the people most likely to say yes: customers, collaborators, and anyone who’s engaged with the page’s posts or with your own posts about the company.
You’ll find your balance in your page’s admin view, under Invite to follow in the left menu.
The LinkedIn invite-to-follow counter
21. Put your team at the forefront of your page
Personal profiles get 63% higher engagement than company pages on average, according to Metricool’s 2026 study. The same thing shows up in AI search: when my colleague Simon Heaton looked at how AI tools cite LinkedIn, he found they mostly cite posts written by people rather than company pages.
So the most effective thing a page can do is let the people behind it do most of the posting, and be the place people go to find more. In practice, that looks like:
Team members posting about their work in their own voice, and tagging the page when it’s relevant.
The page reposting or quoting team posts, so it becomes a curated feed of the people behind it.
Team members co-authoring collaborative posts with the page, so a post carries a person’s reach and the page’s name at the same time. (One catch: pages added as collaborators can’t see the post’s engagement metrics, only their usual Page analytics.)
Everyone listing the company in their Experience section, so they show up on the page’s People tab, and mentioning the page in their About or Featured sections.
This is how we do it at Buffer. In 2025, we launched Team of Creators, which made posting part of the job for everyone at Buffer, including people outside marketing. There’s a Slack channel where people share drafts and cheer each other on, a resource hub, and regular workshops for anyone who’s stuck, and Buffer’s own LinkedIn and Instagram reshare what teammates post. Nearly all of our team of 78 takes part, and by August 2025 that had added up to more than 4,100 posts reaching about 2.5 million people.
And if your team is just you, you’re the team. Post from your own profile, tag the page when it fits, and reshare your best posts from the page. Your personal profile will usually reach more people than the page can, so that’s where most of your effort should go.
If you’re trying to get a team posting, what matters most is who goes first. Olga Andrienko, VP of Brand Marketing at Semrush, whose team added half a million in extra reach for the company within two months of employee posting, put it plainly in Kirsti’s piece on employee personal brands: “When senior management shows it’s OK to share thoughts, and it’s OK to invest time in your personal brand, people start posting too.”
📚 Sabreen Haziq, who runs the program, wrote up how Team of Creators works at Buffer, including the Slack channel, the workshops, and what we track. If you want to try this at your company, start there.
Increase your LinkedIn followers, starting today
Starting from zero is more doable than it sounds. When creator Sweta Sharma deleted her 7,000-follower account and started over in January 2025, she had more than 4,500 followers and 416,000 impressions within five months.
If I were starting from zero today, I’d do three things in the first week and nothing else: switch my profile button to Follow, write down the three topics I can talk about for hours, and post once about something I’m figuring out right now. Then I’d do the last one again the next week. Most of what’s in this article is what happens after that, and none of it works if the posting stops.
That’s the part people give up on, and I get it. I’ve been posting for six years, and there are still weeks where it’s the last thing I want to do. What’s kept me going is mostly boring: a schedule I don’t have to think about, and a streak I don’t want to break. Buffer’s streak tracker is the feature I keep coming back to. Watching a number climb may seem a bit silly, but it works for me, and the scheduling means the posts go out whether I’m feeling it or not. It works for my colleague Sabreen Haziq too, who passed 356 days of posting in a row last year.
How can I increase my LinkedIn followers organically?
Start with your profile: switch your primary button from Connect to Follow, and write a headline that says who you help. Then post consistently about three to five topics, reply to every comment (about 83% of LinkedIn profiles in Buffer’s data performed better when they did), and keep the full story in the post rather than linking out. Everything in this guide is organic, with no paid ads and no follower-buying.
How long does it take to grow LinkedIn followers?
Longer than most people expect, and it isn’t linear. It took me about six years of consistent posting to reach 25,000 followers, and the first thousand was by far the hardest. Growth tends to pick up once you have a back catalog of posts on a clear set of topics and the feed knows who to show you to.
How many LinkedIn followers is a good number?
There’s no benchmark that applies to everyone, and follower count matters less than it used to. Melanie Goodman’s 2026 analysis found that an account with 8,000 focused followers can reach more people than one with 80,000 scattered ones, because the feed knows exactly who to show the smaller account to. A few thousand followers who care about your topics are enough to start getting inbound opportunities.
What’s the difference between LinkedIn followers and connections?
Connections are mutual, need a yes from both sides, and are capped at 30,000. Followers are one-way, have no cap, and anyone can follow you without approval. Everyone who connects with you follows you automatically. Switching your profile’s primary button to Follow (Settings & Privacy → Visibility → Followers → “Make follow primary”) doesn’t cost you connections — people can still connect with you via the More menu.
Is LinkedIn Creator Mode still a thing?
No. LinkedIn retired the Creator Mode toggle in early 2024. The features it bundled, like the Follow button, newsletters, and creator analytics, all still exist, they’re just available to everyone without turning anything on.
Can I get LinkedIn followers without sending connection requests?
Yes, and it’s the default for most creators now. Set Follow as your primary button so visitors can follow in one tap, comment thoughtfully on posts from bigger accounts in your niche so their audience sees you, and start a newsletter so people can subscribe. None of those need a connection request.
Do LinkedIn followers still affect reach?
Less than they did. LinkedIn rebuilt its feed in March 2026 to predict two things about each post: whether someone will stay on it and whether they’ll react to it. Follower count isn’t one of those signals directly, which is why a focused following now outperforms a large scattered one.
What’s the LinkedIn algorithm looking for in 2026?
LinkedIn’s engineers published a paper on the rebuilt feed in 2026, and it names two things the system tries to predict: whether someone will stay on your post past a certain point (“long dwell”) and whether they’ll like, comment on, or share it. It also reads what a post is about and matches it to people interested in that topic, which is why consistency on a few topics helps. LinkedIn has never confirmed a “golden hour” or any fixed time window after posting.
How often should I post on LinkedIn to gain followers?
Buffer’s analysis of over 2 million LinkedIn posts found no penalty for posting more often. Two to five posts a week is a realistic sweet spot for most people, and accounts posting 11 or more times a week averaged nearly 17,000 more impressions per post. LinkedIn’s own guidance is two to five posts a week. Consistency matters more than the exact number.
What type of content gets the most followers on LinkedIn?
In Buffer’s analysis of 52 million posts, carousels (PDF document posts) had a median engagement rate of 21.77% on LinkedIn, roughly three times video and nearly seven times text-only posts. Beyond format, posts that share what you’re learning, in your own voice, with a first line that makes people click “…see more,” tend to bring in followers rather than just likes.
Why am I not getting followers on LinkedIn?
The usual causes, in the order I’d check them: your profile button says Connect instead of Follow, you’re posting about too many different things for the feed to know who to show you to, your first lines aren’t earning the “…see more” click, you’re linking out in most posts, or you’re not replying to the comments you do get. Fixing the first one takes 30 seconds.
Why did my LinkedIn followers drop?
Small drops are normal. LinkedIn removes fake and inactive accounts periodically, and people unfollow. A bigger drop usually follows a change in what you post about, since followers who came for one topic leave when it disappears. Check your analytics for the week the drop started and look at what you posted.
Do LinkedIn newsletters help grow your followers?
Yes. When you publish your first edition, LinkedIn prompts your connections and followers to subscribe, and each edition after that reaches subscribers by notification and email rather than depending on the feed. LinkedIn reported over 184,000 newsletters on the platform as of August 2025 and opened creation to all members that month. One caveat: not every subscriber receives the email, so treat the subscriber count as an upper bound.
Is buying LinkedIn followers safe?
No. It’s against LinkedIn’s policies, and it hurts you even if you don’t get caught. Bought followers don’t engage, which lowers your engagement rate, and the feed reads low engagement as a signal your posts aren’t worth showing. You end up with a bigger number and less reach.
How do I grow a LinkedIn company page?
Mostly through the people who work there. Personal profiles get about 63% more engagement than company pages posting similar content (Metricool, 2026), so have team members post in their own voice and let the page repost and collaborate with them. Pages can also invite connections to follow, though LinkedIn cut the monthly limit from 250 to 50 in March 2026.
Is LinkedIn still worth it for growing a following in 2026?
Yes. LinkedIn has over 1.3 billion members and, in Buffer’s analysis of 52 million posts, the highest median engagement rate of any platform we looked at, at around 6.2%. You don’t need millions of followers or a big job title. Showing up consistently, sharing what you’re learning, and building real connections still works, and it works better with a smaller focused audience than most people assume.
Auto elettriche (BEV), vendite record nell’UE e una leva in più per l’autonomia energetica
Il mercato delle auto elettriche in Europa segna un nuovo record. Tra gennaio e agosto 2026 nell’Unione europea sono stati venduti 1,64 milioni di veicoli elettrici a batteria (BEV), il 45% in più rispetto allo stesso periodo del 2025. La quota di mercato ha raggiunto il 22%, sei punti percentuali in più in un anno, toccando il 28% ad agosto.
Nel secondo trimestre del 2026, per la prima volta in un intero trimestre, le vendite di auto elettriche a batteria hanno superato quelle delle auto a benzina. Il sorpasso è avvenuto in dieci Paesi dell’Unione europea(Ue). Secondo il rapporto di Transport & Environment (T&E), la crescita è sostenuta dagli obiettivi europei sulle emissioni di CO2 per il periodo 2025-2027, che stanno spingendo le case automobilistiche ad aumentare le vendite di modelli elettrici.
A riguardo, l’Unione europea conferma per il 2025‑2027 gli obiettivi di riduzione delle emissioni di CO2 per auto e furgoni nuovi: −15% rispetto al 2021 dal 2025, poi −55% (auto) e −50% (furgoni) dal 2030, fino allo zero emissioni nel 2035. La novità è la flessibilità triennale: la conformità si valuta sulla media 2025‑2027, non anno per anno, permettendo ai costruttori di compensare eventuali sforamenti temporanei.
Crescita BEV trainata da Francia e Germania, in Italia il tasso più elevato (+69%)
La crescita delle auto elettriche nell’UE è guidata soprattutto dai mercati più grandi. Francia e Germania hanno rappresentato insieme circa il 50% delle vendite di BEV nel primo semestre. Ad agosto, la quota di mercato delle elettriche ha raggiunto il 38% in Francia e il 32% in Germania.
Anche l’Italia registra un aumento significativo: le vendite di BEV sono cresciute del 69%. Gli incrementi sono stati ancora maggiori in Slovenia, con il 151%, e in Bulgaria, con il 103%. In Italia e in questi mercati dell’Europa orientale, tuttavia, la quota delle auto elettriche resta ancora a una cifra (da noi siamo all’8%)
L’offerta si sta ampliando: entro la fine del 2026 sono attesi circa 60 nuovi modelli elettrici, quasi quattro volte la media annua di 15 modelli registrata tra il 2021 e il 2025. Inoltre, sette dei dieci BEV più venduti sono prodotti da case automobilistiche europee. A metà del periodo di riferimento, i produttori hanno già colmato il 75% del divario rispetto ai loro obiettivi sulle emissioni di CO2 per il 2025-2027.
Si estende la rete di punti di ricarica
Altro tassello di questa crescita è l’ampliamento della rete di ricarica pubblica, fondamentale per l’adozione di auto a batteria, pur con dati riferiti a periodi diversi. Nell’UE-27 l’EAFO conta 1.159.838 punti ad agosto 2026, il 13,6% in più rispetto a un anno prima.
In Italia, secondo l’ultimo monitoraggio trimestrale di Motus-E, al 30 giugno erano 84.564, dopo 6.311 nuove installazioni nel secondo trimestre. Cresce anche la ricarica veloce: il 53% dei punti installati in Italia negli ultimi dodici mesi è ad alta o altissima potenza. Sulle autostrade se ne contano 1.516 e il 59% supera i 150 kW, anche se il 12,3% dei punti installati nel Paese risultava ancora in attesa di connessione alla rete.
Boom di vendite dei modelli sotto i 25.000 euro, parità BEV-auto a benzina entro il 2028
Uno dei principali ostacoli alla diffusione dei BEV è sempre stato il prezzo. Le vendite di modelli con un costo iniziale sotto i 25.000 euro dovrebbero essere sette volte superiori nel 2026 rispetto al 2024. Nel 2027 è previsto un ulteriore aumento del 34%, che porterebbe le vendite quasi a dieci volte il livello del 2024. Entro il 2027, i modelli sotto i 30.000 euro potrebbero rappresentare quasi un quarto del mercato elettrico.
Nel primo semestre del 2026 erano disponibili 24 modelli BEV sotto i 30.000 euro, dieci dei quali prodotti da case automobilistiche europee. L’offerta resta però più ampia per le auto a benzina: sotto i 30.000 euro i modelli con motore a combustione sono quasi il triplo dei BEV; nella fascia tra 20.000 e 25.000 euro sono 4,4 volte più numerosi.
T&E prevede che il divario di offerta tra auto elettriche e auto a combustione nella fascia 20.000-25.000 euro possa essere colmato entro il 2028. Sotto i 20.000 euro, invece, per quell’anno sono previsti 11 modelli BEV, contro i 20 modelli a combustione oggi disponibili.
Redditività, esportazioni e competitività dell’industria europea
La diffusione delle auto elettriche dipende anche dalla loro redditività per i produttori. Le case automobilistiche indicano la fine del decennio come orizzonte per raggiungere la parità di profitto tra BEV e auto a combustione. BMW e Volvo dichiarano di averla già raggiunta con alcuni modelli recenti. Renault segnala margini superiori sulle elettriche più piccole rispetto a quelle più grandi, mentre Stellantis prevede che la sua auto elettrica da circa 15.000 euro raggiunga la parità di costo con un modello a combustione nel 2028.
La produzione europea potrebbe sostenere anche la crescita delle esportazioni. Secondo le previsioni degli analisti citati da T&E, le esportazioni UE di BEV passerebbero da0,6 milioni nel 2026 a 1,6 milioni nel 2031, quasi triplicando. Oggi le case automobilistiche europee esportano circa 3 milioni di auto l’anno, considerando tutte le motorizzazioni. Con le regole attuali, sostiene il rapporto, le vendite globali di BEV dei produttori europei potrebbero raggiungere quelle cinesi entro il 2035.
Rafforzare il percorso di elettrificazione dell’Ue, anche per ridurre la dipendenza dal petrolio
I ricercatori avvertono che indebolire gli obiettivi europei di elettrificazione potrebbe rallentare la diffusione dei modelli elettrici più accessibili e ridurre la competitività dell’industria automobilistica europea. Nello scenario della proposta avanzata dal Gruppo degli eurodeputati del Partito popolare europeo (Ppe), con relatore Massimiliano Salini, la quota di BEV nel 2030 si fermerebbe al 22%, contro il 47% previsto con le regole attuali. Le vendite di modelli sotto i 25.000 euro calerebbero di quasi tre quarti e le emissioni cumulative fino al 2050 sarebbero superiori del 40%.
Secondo il rapporto, infine, in questo scenario, entro il 2050 le importazioni di petrolio raddoppierebbero: 3,5 miliardi di barili in più e 288 miliardi di euro di spesa aggiuntiva. La transizione verso l’auto elettrica incide così non solo sulla decarbonizzazione dei trasporti, ma anche sull’esposizione europea ai costi dei combustibili fossili e sulla capacità dei costruttori UE di competere nel mercato globale dei veicoli elettrici.
Servizi satellitari, dai droni al D2C la FCC rende disponibili 1.000 MHz di spettro
La Federal Communication Commission (FCC) americana ha messo a disposizione più di 1000 MHz di spettro aggiuntivo nelle bande12.7GHz e 42GHz per nuovi servizi satellitari, con ulteriori assegnazioni in arrivo.
Con un esito di tre voti a zero da parte dei suoi commissari, il regolatore ha dato disco verde all’ordine esecutivo che mette a disposizione diverse centinaia di MHz di spettro nell’ambito del Satellite Spectrum Abundance order, allo scopo di potenziare la disponibilità di frequenze per terminali e servizi satellitari a banda larga in home.
Abbondanza di spettro satellitare
Il presidente della FCC, Brendan Carr, ha sottolineato che l’obiettivo della strategia di “abbondanza di spettro” dell’agenzia è quello di “eliminare la scarsità di spettro come vincolo all’innovazione”.
“Stiamo applicando la nostra strategia di abbondanza di spettro praticamente a tutto ciò che opera nello spazio aereo – ha detto Brendan Carr –Proprio la scorsa settimana, presso la Small Business Administration, ho discusso dei nostri piani per rimuovere restrizioni onerose, consentendo così agli operatori di droni di accedere allo spettro di cui hanno bisogno. Abbiamo intrapreso diverse iniziative per liberare spettro destinato alle comunicazioni dirette ai dispositivi (direct-to-device) e molte altre ne seguiranno nei prossimi mesi. Inoltre, la scorsa primavera, la FCC ha aperto nuove strade esplorando come estendere il concetto di abbondanza di spettro alle cosiddette ‘attività spaziali insolite’ – ovvero missioni di nuova generazione come la manutenzione in orbita, il rifornimento, la produzione spaziale o le operazioni sulla Luna e nelle sue vicinanze”. La Commissione sta inoltre valutando la possibilità di liberare 450 MHz nelle bande Ku e Ka, e fino a 138,25 GHz nella banda D, caratterizzata da frequenze estremamente elevate.
Google Shows How Long Crawling, Indexing & Recovery Can Take via @sejournal, @MattGSouthern
Google’s Gary Illyes showed timing ranges for common Search processes at Search Central Live Deep Dive Europe in Barcelona, from discovering a new URL to settling a site move. The ranges also cover changes made on a website, including title updates and canonical changes.
The figures come from a recap of the Oct. 2 session by John Campbell of ROAST, one of the event’s community speakers. The recap says each process had a fastest, typical, and slowest time, based on Google’s internal analysis. The slides don’t appear on Google’s Search Central events page as of publication.
Illyes warned that many of the processes are interconnected, as Campbell notes. A page must be crawled by Google before it can be indexed, so delays accumulate.
Crawling & Indexing Ranges
Campbell’s recap lists about 20 hours as the typical time for Google to discover a new URL and about 30 days to refresh one it already knows.
Google Search Timing Ranges
Typical vs. slowest timelines shared during Gary Illyes’ Search Central Live session.
Crawling & Indexing
How Google discovers, processes, and indexes content.
CRAWLING • INDEXING • SITE MOVES
Discovery (new URL)
Weeks to never
Refresh (known URL)
Weeks to never
Sitemap processing
Up to 14 days, or never (quality)
Indexing (end to end)
~1.5 hours
Months, or never (quality)
Canonicalization change
1–3 weeks
Months (conflicting signals)
Site move
1–3 months
6 months to 1 year+
Search Results & Recovery
How changes appear in search results and recover over time.
RESULTS • REMOVALS • RECOVERY
Title change
1–2 days
Several weeks to months
Snippet change
1–2 days
Several weeks to months
Search Console removal
Manual action removal
1–2 weeks
4–6 weeks or longer for dormant sites
Core update recovery
3–6 months
6 months to 1 year (next core update)
The recap defines end-to-end indexing as the point when “all the critical processes finish successfully.” It also notes that a small site move can be done in a few weeks.
Google’s site-move documentation mentions that for small to medium-sized websites, most pages typically take a few weeks to move, while larger sites need more time. When it comes to canonical changes, Google’s troubleshooting guide notes that pages can remain in a duplicate cluster for up to two weeks following content fixes, a detail added by Google in July.
Search Results And Recovery
Title and snippet updates take one to two days in the typical case the attendee recap lists, and several weeks to months at the slowest. A site owner’s removal request in Search Console takes about two hours, or 24 hours at the slowest.
Manual action removal takes one to two weeks in the typical case and four to six weeks at the slowest, or much longer for dormant sites.
The core update row focuses on recovery after a change, rather than the duration of the update process itself. Typically, it takes about three to six months to recover, according to the recap, with a slowest case of six months to a year, which is indicated as the “next core update” in the table.
Google’s documentation on core updates mentions that some changes can show effects within a few days, but confirming overall site improvement might take several months. If you don’t see effects after a few months, it could mean you’re waiting for the next core update, as explained in the documentation.
What The Tables Don’t Show
Neither the attendee recap nor Google’s event pages give a sample size, time period, or definition of what counts as typical. The recap’s tables also leave out the fastest times it says each process had.
Five of the slowest times in the recap’s tables include “never.” Three of those, for sitemap processing, end-to-end indexing, and structured data updates, add “quality” in parentheses.
Why This Matters
SEO teams frequently need to inform clients whether a technical adjustment is still in progress or has become stuck within Google’s systems. The estimates reported from Illyes’ session serve as reference points for site moves, canonical changes, title updates, and recovery from core updates. A site move that remains unresolved at three months is at the high end of the typical timeframe, according to the attendee recap. In the slowest cases the recap lists, the process can take anywhere from six months to over a year.
Looking Ahead
Teams planning a site move or core update recovery can compare progress against typical and slowest times in the attendee recap, which shows ranges rather than deadlines. As Illyes warned, delays in early stages like crawling can affect later stages.
Featured Image: Master1305/Shutterstock. Source: Google.
La trappola dell’incertezza: ecco perché il cervello sbaglia quando cambiano le regole
Basta un cambio di programma improvviso sul lavoro o una situazione ambigua per mandare in tilt le nostre decisioni più banali. Quando siamo sotto pressione o non sappiamo con precisione quale regola seguire, siamo convinti di sbagliare per stanchezza o per mancanza di concentrazione.
Per approfondire:
La realtà biologica è molto più insidiosa: il nostro cervello non smette di funzionare quando siamo stanchi o indecisi, ma si aggrappa attivamente ai dettagli visivi inutili, facendoci prendere decisioni sistematicamente sbagliate.
A rivelarlo è una ricerca condotta dall’Università di Chicago e pubblicata su Nature Neuroscience. Lo studio dimostra che, in condizioni di incertezza, i particolari irrilevanti non vengono filtrati, ma si infiltrano nei circuiti decisionali deviando la rotta in modo prevedibile.
L’illusione dell’efficienza e il prezzo del cambio di contesto
Il mito moderno impone lavoratori capaci di saltare da un compito all’altro in tempo reale. Tuttavia, chiunque lavori dietro una scrivania sa che ogni cambio di rotta comporta un rallentamento immediato e un aumento esponenziale degli errori grossolani.
La psicologia sperimentale studia questo fenomeno da oltre cinquant’anni, definendolo “costo del cambio di compito”. Finora, però, nessuno era riuscito a spiegare esattamente cosa accada dentro la scatola cranica quando i comandi si sovrappongono. Per scoprirlo, i ricercatori hanno ideato un esperimento visivo parallelo, somministrato sia a esseri umani sia a macachi, monitorando l’attività della corteccia visiva primaria.
L’esperimento: quando l’indizio secondario prende il comando
I partecipanti dovevano analizzare immagini e compiere scelte concentrandosi su una singola caratteristica (come la forma o l’orientamento), ignorando deliberatamente un secondo elemento di disturbo presente sullo schermo. Il trucco stava nel cambio repentino: durante la prova, la regola di giudizio cambiava senza preavviso. I soggetti dovevano capire da soli quale compito svolgere.
I risultati hanno confermato il crollo delle prestazioni, ma con una sorpresa fondamentale: gli errori non erano affatto casuali. Il cervello continuava a memorizzare e soppesare con forza proprio il dettaglio che avrebbe dovuto ignorare.
Situazione decisionale
Meccanismo neuronale reale
Risultato finale
Regola chiara e stabile
Segnali visivi separati e filtrati
Decisione rapida e precisa
Incertezza / Cambio regola
Sovrapposizione di dettagli irrilevanti (“Feature Interference”)
Errore sistematico e prevedibile
La scoperta: l’interferenza tra caratteristiche
I ricercatori hanno chiamato questo meccanismo feature interference (interferenza tra caratteristiche). Nella corteccia visiva primaria (l’area V1), le rappresentazioni delle diverse proprietà visive non viaggiano su binari stagni. Al contrario, queste tracce neurali si trovano inclinate le une rispetto alle prime. Quando subentra l’insicurezza su quale sia la consegna da seguire, l’informazione secondaria “cola” dentro quella primaria, contaminandola.
Per convalidare la scoperta, il team ha sviluppato due modelli di intelligenza artificiale: uno programmato per risolvere il compito in modo perfetto e un altro addestrato a replicare esattamente gli errori biologici osservati nei primati. I modelli matematici e le stimolazioni neurali dirette hanno confermato la medesima traiettoria: la distrazione non nasce dal vuoto, ma da un sovraccarico strutturale. Il cervello non cestina il dettaglio superfluo, lo mescola alla decisione principale. Questo è alla base di molte decisioni confuse e sbagliate.
Non è colpa della forza di volontà
La conclusione più rassicurante, e allo stesso tempo allarmante per i ritmi moderni, riguarda la nostra psicologia: andare in confusione davanti a compiti sovrapposti non è un difetto di carattere o di pigrizia. È un limite fisico e computazionale dell’hardware biologico umano. Il cervello ha bisogno di ripulire i registri prima di processare una nuova istruzione.
Cosa possiamo fare, quindi, nella routine quotidiana? Il primo autore dello studio, il fisico e neuroscienziato Cheng Xue, suggerisce una regola pratica disarmante: interrompere la catena. Prima di passare a un nuovo lavoro complesso, conviene inserire un piccolo “cuscinetto” a basso impegno cognitivo. Anche solo riordinare la scrivania per due minuti o bere un bicchiere d’acqua permette ai circuiti visivi di resettare le informazioni residue.
Dagli uffici alla diagnosi clinica precoce
La flessibilità mentale tende a diminuire fisiologicamente con l’età, ma subisce crolli drastici in patologie severe come l’Alzheimer, il morbo di Parkinson e la schizofrenia. I ricercatori stanno già verificando se questi schemi di interferenza possano funzionare come “impronte digitali” specifiche per ciascuna patologia. In un recente lavoro parallelo condotto nel medesimo laboratorio, tracce analoghe di interferenza sono state individuate in modelli animali di Alzheimer anche senza incertezza sul compito.
Riconoscere questi schemi di errore prima della comparsa dei sintomi conclamati potrebbe aprire la strada a diagnosi precoci e terapie riabilitative mirate.
Nel frattempo, per chiunque gestisca scadenze e decisioni complesse, la lezione resta chiara: la fretta di cambiare continuamente direzione non rende più produttivi, rende solo prevedibilmente più fallaci.
