This post was created in partnership with Texas A&M University There’s plenty of competition in higher education, and not just among frenzied applicants. Colleges and universities also compete—including for attention. […] https://www.adweek.com/brand-marketing/uncovering-unconventional-marketing-tactics-in-higher-ed/

This post was created in partnership with Treasure AI AI helps marketers move faster. But when customer context gets lost between teams, that speed can carry a bad assumption all […] https://www.adweek.com/creativity/how-better-ai-workflows-create-more-room-for-human-judgment/

While it seems like nearly every marketer is using some kind of AI tool, just how prevalent is true integration? And with such a steep learning curve, how can they […] https://www.adweek.com/creativity/ai-has-reached-creative-teamsnow-comes-the-hard-part/

This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with […] https://www.adweek.com/brand-marketing/how-a-161-year-old-brand-stays-relevant/

The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers https://www.adweek.com/brand-marketing/bai-founder-ben-weiss-wants-gen-z-to-drink-more/

This post was created in partnership with Flam Is AI bringing us closer to a brand marketing world where the audience can act inside the content instead of just watching […] https://www.adweek.com/creativity/personalization-at-scale-edges-closer-with-ai-interactive-ads/

This post was created in partnership with iSpot For iconic brands, holiday campaigns can be a key time to shift from product-focused messaging to more creative, emotional storytelling. But finding […] https://www.adweek.com/creativity/choosing-seasonal-magic-over-product-features/

This post was created in partnership with Higgsfield AI The adoption of generative AI for creative production—and its level of sophistication—has increased exponentially over the past year. During a Brandweek […] https://www.adweek.com/creativity/generative-ai-can-unlock-ideas-without-blowing-budgets/

The networks did not see a post-Labor Day holiday bump. https://www.adweek.com/tvnewser/week-of-sept-7-2026-cable-news-ratings/

Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers. https://www.adweek.com/brand-marketing/the-mediterranean-way-at-scale-cavas-growth-story/