WNT regained its No. 1 status in the Adults 25-54 demo. https://www.adweek.com/tvnewser/week-of-sept-7-2026-evening-news-ratings/

US Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028. https://www.adweek.com/convergent-tv/tv-measurement-companies-comscore-ispot-and-videoamp-get-new-vote-of-confidence/

From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy. https://www.adweek.com/brand-marketing/how-goodwipes-made-a-splash-in-the-bathroom-business/

Paramount Skydance agreed to settle a lawsuit brought by state attorneys general from 12 states. https://www.adweek.com/convergent-tv/paramount-gets-big-win-for-wbd-merger-after-settlement-news/

This post was created in partnership with Scripps For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their popularity is booming across […] https://www.adweek.com/brand-marketing/womens-sports-are-creating-a-new-playbook-for-brand-partnerships/

This post was created in partnership with CNN What keeps people coming back to a media brand? Often, it starts with the stories, personalities, and cultural conversations that capture their […] https://www.adweek.com/media/how-media-brands-can-build-loyalty-between-big-news-moments/

This post was created in partnership with Hootsuite Social signals are scattered across a fragmented media landscape, and the brands that win know how to find them—and put them to […] https://www.adweek.com/social-marketing/ai-is-changing-how-marketers-respond-to-social-signals/

This post was created in partnership with Tunnl Tracking customer sentiment and creating feedback loops is essential in today’s marketing landscape, even for large legacy brands like Walmart. During a […] https://www.adweek.com/brand-marketing/turning-brand-affinity-into-measurable-business-outcomes/

This post was created in partnership with Collectively Brands that can capitalize on cultural moments will find new ways to engage consumers, but how can they keep up while also […] https://www.adweek.com/brand-marketing/how-brands-can-keep-up-with-the-speed-of-culture/

This post was created in partnership with Marketing Architects Brands need consumer trust to grow, but gaining and keeping it takes a careful strategy. During a Brandweek 2026 fireside chat […] https://www.adweek.com/brand-marketing/a-winning-formula-for-building-brand-trust/