Chatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something Was Missing: Dad

Move over, Real Mom. It’s time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed “Real Mom” front and center as the primary domestic warrior, traffic-copping her family’s everyday chaos while singing the app’s praises. And so far, she’s logged more… https://www.adweek.com/creativity/chatbooks-snarky-parenting-videos-are-viral-gold-but-fans-said-something-was-missing-dad/