Cleveland and Washington Are the Future of Sports Branding

The Cleveland Indians became the second professional sports franchise this year to announce their intent to adopt a more inclusive brand identity, following Washington’s NFL team making the same call in July. In a letter to fans on Dec. 14, owner Paul Dolan said Cleveland will find a new name to “better unify our community”… https://www.adweek.com/digital/cleveland-indians-washington-redskins-future-sports-branding/