Clif Bar Partners With Venus Williams and Outdoor Afro to Inspire More Diversity in Nature
Though the pandemic has seen a boom in outdoor activity, particularly within U.S. national parks, it has also brought further into focus a lack of accessibility and inclusivity within the outdoors industry. And while the issue is certainly not new, it’s received increased scrutiny that outdoor retailers and brands are trying to finally address, including Clif Bar & Company.
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https://www.adweek.com/creativity/clif-bar-venus-williams-outdoor-afro-diversity-in-nature/