Creating Viral Magic: Charm La’Donna’s Choreography Journey

Dancing is a universal language. Spend just five minutes online and you’ll see how some dances have become viral sensations worldwide. Choreographer Charm La’Donna is responsible for many of these popular dances.

La’Donna is a prominent choreographer, dancer, director and creative director who is inspired by instinct. She began her career by touring with Madonna at the age of 17 and later studied world arts and culture at UCLA. While in college, she was mentored by renowned choreographer Fatima Robinson and has since become one of the most beloved and sought-after multitalented individuals in the entertainment industry.

She’s collaborated with top music artists such as Kendrick Lamar, Dua Lipa, Selena Gomez, Becky G, Meghan Trainor, The Weeknd, Pharrell, Lizzo, Ice Spice and Shakira. Her work has been showcased on major stages worldwide, including the Super Bowl Halftime Show, the Oscars and the Grammys. She has also been part of numerous world tours, including Dua Lipa’s “Future Nostalgia” tour, Kendrick Lamar’s “Damn” and “Mr. Morale and The Big Steppers” tours, and The Weeknd’s “After Hours Til Dawn” tour.

ADWEEK digital editor and host Colin Daniels sat down with La’Donna to discuss her experience balancing school and dancing, and what it was like to see her choreography go viral on TikTok.

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