Creative Flavor: Alonso Arias Isn’t Afraid of the Project Nobody Wants
These days, Colombian performer J Balvin—otherwise known as the “Prince of Reggaeton”—is considered advertising gold amongst legacy brands like UPS and McDonald’s. But back in 2014, the singer was still growing his audience with the help of brands like Coors Light and creative marketers like Dallas-based creative director Alonso Arias.
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https://www.adweek.com/creativity/creative-flavor-alonso-arias-isnt-afraid-of-the-project-nobody-wants/