Data-driven success lies within the power of simplicity by Cynthia Ramsaran

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.

Sponsored by:

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In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Jen Burns, Dun & Bradstreet’s senior vice president of commercial operations, and Kim Davis, editorial director of MarTech, discuss the critical factors influencing commercial operations and how businesses can adeptly navigate changes to remain competitive.

Tune into the podcast and learn:

  • Dun & Bradstreet’s secret to ensuring they are doing everything they can to improve the client experience.
  • Three ways to improve operations with data-driven strategies.
  • How to best support the changing business needs happening around you.

Tune in to other episodes in the series here.

Guest

Jen Burns

Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet

Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes. As the current Senior Vice President of Commercial Operations at Dun & Bradstreet, Jen is myopically focused on leveraging an outward-in, customer-centric approach, ensuring the commercial support infrastructure and client-facing teams stay in constant alignment with the growing needs of customers. She drives multiple GTM transformation efforts to orchestrate people, process, technology, and information to yield better customer engagement and success. Prior to her role at Dun & Bradstreet, Jen held the role of Global Vice President of Commercial and Customer Enablement at IQVIA, serving the Life Sciences industry, along with various senior leadership roles in Education and Hospitality Technology.

Moderator

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Kim Davis, Editorial Director, MarTech

Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.

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Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.

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About the author

Cynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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