Decades After Splitting, Creative and Media Agencies Want to Get Back Together

  Rassegna Stampa, Social
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Creative and media didn’t talk nice for decades. However, the two disciplines are looking to reunite as the evolution of bundling and media strategy increasingly intermingle and jostle for relevance and priority.

https://www.adweek.com/agencies/decades-after-splitting-creative-and-media-agencies-want-to-get-back-together/