Disney Braces for a Bumpy Fall as Delta Variant Threatens Theatrical Plans
Disney’s big bet on theaters this summer—a high-profile release of the anticipated Black Widow, which was released both in theaters and on streaming last month—wasn’t quite a home run after a successful dual-release opening weekend was soon soured by tepid subsequent box-office figures and a high-profile lawsuit. And don’t expect to be wowed by any upcoming box-office figures for the media company, either: Disney is signaling that its upcoming theatrical-only releases, which were decided several months into a Covid-19 recovery, will almost certainly face headwinds due to the virus’s resurgence across the country.
https://www.adweek.com/convergent-tv/disney-delta-variant-threatens-theatrical-plans/